In this episode of Add To Cart, we are joined by Jessie Sadler, founder of adaptive clothing label Christina Stephens, which allows people with disability, dexterity issues, and changing bodies to wear clothes that are both functional and fashionable. In fact, Christina Stephens was on the runway at Australian Fashion week last year.  In our chat, Jessie shares her top tips for accessible ecommerce, how a powerful admission from a nervous groom led to some sexy lingerie and why representation makes good business sense, both ethically and financially.  Oh and she also talks about bullet proof jeans...yep, you heard it here first!  

Links from the episode:

Christina Stephens

Google Accessibility

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• How can ecommerce retailers better engage with people with disabilities?
• What are some of the ways you engage with your community?
• What do you wish more retailers understood about people with disabilities and what they want from a shopping experience? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Jo-Anne Hui-Miller from The General Store

Jo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.

About your co-host: Jessie Sadler from Christina Stephens

With a diverse background in customer-facing and internal roles across various industries, Jessie’s curiosity for change has led her to work in leadership positions within emerging markets such as carbon, energy, and adaptive fashion. As the Founder and Head of Growth at Christina Stephens, Jessie’s vision is to reshape how people with disability are perceived by bringing Australia's most recognised adaptive clothing brand into the mainstream fashion scene. Through innovative designs and a commitment to inclusivity, Christina Stephens is bridging the gap between fashion and functionality.

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