Jill Friday - Doing Deals During the Holidays (LA 1647)

Transcript:

Steven Jack Butala:

Stephen and Jill here.

Jill Dewitt:

Hi.

Steven Jack Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Stephen Jack Butala.

Jill Dewitt:

I'm Jill Dewitt, broadcasting from the valley of the sun.

Steven Jack Butala:

Today is Jill Friday. She's going to talk about doing deals during the holidays.

Jill Dewitt:

My favorite time of year and I will tell you why. I have four things for you to know, and number four is the best, and that's all I'm going to say.

Steven Jack Butala:

Before we get into it, let's take a question.

Jill Dewitt:

I'm not going to tell you now.

Steven Jack Butala:

Posted by one of our members on landinvestors.com, online community. It's free, and don't forget to subscribe on the Land Academy YouTube channel, and comment on the shows you like.

Jill Dewitt:

Yu rewrote. Does anyone have a good system in place for handling people who want to be taken off the mailing list in quotes. Between multiple people emailing me and calling me asking me to be removed, without even telling me who they are most of the time, it's difficult to keep track of them at all. I was thinking about digging my offer there with more clear instructions. Thoughts?

Steven Jack Butala:

May I?

Jill Dewitt:

I'm sure we're going to say the same thing. Go for it.

Steven Jack Butala:

Well, number one, it's great that they don't leave a message about who they are and here's why; we haven't talked about this in a really long time and it's something that's very important. The way that this mail merge is done or the way how we do mail merge and how I teach doing this mail merge, which is the mailer itself, is the culmination of me failing at it for 20 years. This is the one thing that works now. I failed and failed and failed and honed in and changed things and did stuff and made changes over here and the result is what we use now, which is why one of the reasons it's successful.

Steven Jack Butala:

It's one of the reasons it's so successful is because most people think you sent out one letter, it doesn't look like it's a chain letter or a form letter, or any of that, the way that it's all put together, most people. They say, "Hey, I got your letter...

Jill Dewitt:

"I got your letter".

Steven Jack Butala:

Go pound sand take me off your list", because they think you just sent it to them, because everybody thinks that they have the greatest property there ever was. The people that are providing the hate here. The fact is they don't and the fact is we don't care. It's just a numbers game for us.

Jill Dewitt:

Correct. Do you need to keep track of them? No.

Steven Jack Butala:

No.

Jill Dewitt:

Do you need to really go through your thing and put a line out through there?

Steven Jack Butala:

No.

Jill Dewitt:

No. Are you going to mail him again?

Steven Jack Butala:

Yep.

Jill Dewitt:

Probably not. Or even if you do, who cares? I'm not going to, by the way, if I do mail them again, it's going to be a ways down the road because I'm not going to immediately six months or six weeks hit him again. I'm moving on to a different area. I'm moving on to a different size. I'm moving on to something else. I'm not going to keep track. I don't care about that.

Steven Jack Butala:

Of all the things you to do in this business, there's a lot of moving parts to it and it can and is extremely profitable once you get all the parts moving together. This is not something you ever need to worry about ever again.

Jill Dewitt:

Totally. You know what? And here's what you do, Yuri on the phone, You don't even say, "whatever", with these people, you do let them think that you are when you talk to them and they say, "I need to be off your list". "I am so sorry. Got it. What's your name? Okay. You know what? I just took care of it. You won't get anything else from me". And then you hang up and then they feel good.

Steven Jack Butala: