Jill's Advice Corner

Transcript: 

Jack:                     Jack and Jill here.

Jill:                        Hi.

Jack:                     Welcome to the Jack Jill show. It's here that we provide entertaining real estate investment advice. I'm Jack Butala.

Jill:                        And I'm Jill DeWit, broadcasting from sunny southern California.

Jack:                     Today, Jill and I talk about what's in Jill's advice corner this week?

Jill:                        You know what's funny? Every time it's sunny, it really is sunny. Someday I'm going to actually say it's overcast or rainy, but I don't have one. That's one of the beauties about being here. Yes, it's December and it's still sunny southern California. We're still recovering from some fires.

Jack:                     Yeah. Personally looking forward to this show because I can't wait to hear what advice you have for us this week on staying motivated and whatever else it is that goes on in your office and your zip code. It's very different from my work.

Jill:                        My zip code in a different office. Different office, different zip code. That's how you get it together.

Jack:                     Before we get into Jill's advice, let's take a question posted by one of our members on the JackJill.com online community. It's free.

Jill:                        Okay, cool. Now, this question I noticed is our producers added this in and it's someone who is not a member in our community. I mean, you don't have to be a member to post in our online community. That's the whole point. I know there's a lot of people in our online community that come to us from all different places and stuff, but we're all still doing kind of the same thing, obviously.

Jack:                     The whole point is for new people to ask questions and for seasoned people to respond and that's what's going to happen here.

Jill:                        Exactly. It's so good, too. It's so nice. I've had people say, "Everyone helped me out, so now I'm paying it forward and helping that person out, somebody else out." It's so nice. Adam O. asks, "Hi all, I have sent out three mailers so far, about a hundred each mailing. The first two that I sent out, I followed the program to the letter." It's all free. It's not our program, obviously, because we don't send out that few.

Jack:                     It's someone else's program. This guy's not a member.

Jill:                        Exactly.

Jack:                     We'd never, ever advocate, sorry to interrupt, sending out a hundred leads.

Jill:                        Sending out that few. You're not going to get a good response with that many.

Jack:                     Yeah.

Jill:                        Okay, anyway. I followed their program to the letter, offering $500 in my first mailer.

Jack:                     We don't advocate that.

Jill:                        Right, exactly. Yielded five total responses, but all five were insulted by my offer and would not even consider talking to me further. That's what can happen.

Jack:                     This is how not to do this.

Jill:                        All right. Sounds like something might've worked out, so we'll see. You said no problem. Today I just received my first phone call from my second mailer and it got the same result, another mad person on the line. The second mailer, I offered a thousand dollars, not $500, so I anticipated the same general responses from my second mailer.

Okay, here we go. Now we have two fails, okay. My third mailer that went out this week, it's only 300 units. This is not a lot of units.

Jack:                     There's just no way.

Jill:                        You're just not getting the traction you need. That's a big thing. My third mailer that went out this week, I tweaked the offer letter to an open, oh gosh, an open offer format. Okay, Adam, we can so help you.