In this episode, Steve Fretzin and Jim Coogan discuss:

• How Jim’s childhood interest in medicine lead to his career in personal injury law. 
• Listen to what the questions really are. 
• Engaging your audience when you speak. 
• How AI is changing legal practice with communication clarity and efficiency. 

Key Takeaways:

• In law school, there’s a mentality that you want to speak like a lawyer. Once you’re working with clients, however, they are not (typically) lawyers and will better respond to you translating the law to what they need to know and understand. 
• No matter what area of law you are in, your area of law is going to be connected to other areas depending on your client and their situation. 
• As you practice, you will get better at appreciating and connecting with the audience you are speaking to. But it does take practice and analysis of what you said previously. 
• Your job is to interpret and build trust with your clients so they have a reason to believe what you’re saying as things get more complicated. 

"It’s just a matter of gauging who's listening to you, and whether what you're saying is making a difference and whether it makes sense in the first place." —  Jim Coogan

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

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Episode References: 

• Cautionary Tales - Tim Harford Podcast: https://timharford.com/articles/cautionarytales/

About Jim Coogan: Jim Coogan has been representing injured people his whole legal career. He is a partner at the law firm Coogan Gallagher in Park Ridge, Illinois. He is the host of the "Coogan Knows the Law" podcast. 

Connect with Jim Coogan:  

Website: https://cgtrial.com/

Podcast: https://feeds.captivate.fm/coogan-knows-the-law/

LinkedIn: https://www.linkedin.com/in/jecoogan/

LinkedIn: https://www.linkedin.com/company/coogan-gallagher/

Twitter: https://twitter.com/james_coogan_

Twitter: https://twitter.com/coogangallagher

Facebook: https://www.facebook.com/jim.coogan.1

Facebook: https://www.facebook.com/coogangallagher/

Instagram: https://www.instagram.com/jimcoogan.atty

Instagram: https://www.instagram.com/coogangallagher/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.