In this episode, Jim Crowell & Jason Crowe, debut their joint discussion on the 'Future of Fitness' podcast. They dive into the fitness and wellness industry's current market trends, investor interests, and impactful factors shaping the field. They emphasize the growing focus on longevity within the industry and introduce their innovative venture, Proof3 —an endeavor aiming to redefine longevity fitness by merging group and personal training with advanced technology. The conversation also explores the psychological motivations behind longevity, the challenge of genuine behavioral change, and the specific goals that individuals often seek when pursuing a longer, healthier life. As they prepare to launch their first facility in Scottsdale, they seek collaboration and feedback, especially from locals, to refine their upcoming venture's offerings.

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https://podcastcollective.io/