In this episode of Add To Cart, we are joined by Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular!   In this chat, Joel shares the secrets to Freddy customer happiness, the best way to organise a distribution model and a winning formula for influencer marketing.  

Links from the episode:

Freddy

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• How do you measure customer happiness?
• What are the positives and negatives of a distribution model?
• Which channels are working best for you?

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Joel Azzopardi from Freddy

Joel is the Co-founder and CEO of We Are Brands, the exclusive distributor for Freddy in Australia, New Zealand, USA and UK.

You can contact Joel at LinkedIn

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• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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