In this episode of Case Studies, Casey is joined by John Jackson; a former gang leader who rose through the ranks of one of the most powerful prison organizations before choosing a path of transformation. From maximum security yards to solitary confinement at Pelican Bay, John shares how trauma, prison politics, and the underground economy shaped his life—and how entrepreneurship helped him rewrite it.

He reveals how gangs inside prison operate like corporations, complete with hierarchies, rules, and revenue streams. John breaks down the incentives that drive violence and control, while also exposing the perverse economics of private prisons. His story shows how the same discipline and leadership that once sustained chaos can be redirected toward growth and purpose.

From orchestrating survival in solitary to joining an in-prison entrepreneurship program, John and Casey explore the pivotal moments that shifted his trajectory. This conversation offers a rare inside look at resilience, influence, and the possibility of change in even the harshest environments.

Chapters

00:00 | Welcome & setup

00:18 | Why this world feels “foreign”

00:42 | John’s origin story begins

01:03 | First encounter with law enforcement

01:20 | Taking the drug charge at 17

01:35 | Four armed robberies & max prison

02:21 | Siblings, loss, and isolation

03:14 | Environment vs. guardrails

05:40 | Probation, parole & stacked obstacles

06:20 | Private prisons & perverse incentives

08:10 | Cartels as local “employers”

09:11 | Crime’s inevitable endgame

10:14 | Why he took the fall

11:12 | Acceptance as a survival need

12:07 | Jail ecosystem: drugs, fights, status

13:04 | Race lines and prison structure

14:00 | Negotiation skills behind bars

16:10 | Cutting off family to “go all in”

17:10 | First robbery & the dangerous win

18:00 | Dopamine, risk, and escalation

19:23 | “I knew I’d thrive in prison”

20:13 | The cafeteria incident & mentor

21:07 | Sentencing math: stacking charges

22:02 | Centinela: max prison near the border

23:20 | Why jail can be more volatile

24:05 | Joining the largest prison gang

26:16 | Gangs as parent companies & franchises

26:40 | Smuggling supply chains (incl. dirty cops)

28:05 | Earning status: debts & discipline

29:06 | Prison entrepreneurship (gambling, alcohol, phones)

31:01 | Corporate politics—just higher stakes

31:26 | Power, money, and “don’t do politics”

33:08 | The written rulebook & paperwork checks

33:47 | Who’s excluded—and why

35:11 | Internal punishments & order

36:20 | 18 years inside: the ladder

37:01 | Pelican Bay & four years in the SHU

39:20 | Solitary reality vs. myths

41:27 | Transfers, levels, and riots

42:36 | Use of force: towers & rifles

43:06 | The peace treaty & hunger strikes

44:09 | “Yard time” myth in solitary

44:40 | Breaking point: wanting to go home

45:01 | New charges from inside

48:23 | Stepping down from leadership

49:14 | A lifer’s blessing to leave

50:09 | Entrepreneurship program that changed everything

51:25 | His future wife: VC to prison reform

52:21 | Scaling Defy & big-name allies

52:42 | A force of nature walks into Pelican Bay

54:10 | She saw potential—before he did

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