Guest: Jonathan Cronstedt, also known as JCron, is an investor, advisor and author. JCron is a Board Director at Kajabi, a knowledge commerce platform. Prior to Kajabi where he was president from 2016 to 2021, JCron held executive leadership positions for SaaS, mortgage finance, digital publishing, and direct sales. Jonathan has also served as the CEO of Digital Marketer and is currently a Managing Partner with APEX Equity.

Overview: CEOs can win the battle for top talent but still lose the war with their competitors if they don't have systems in place where A players can thrive.

On today's show, Jonathan Cronstedt shares some contrarian takes on the relationship between the external and internal purposes of a business and the support that employees need to Make BIG Happen.