In this episode, Steve Fretzin and Julie Migliacci discuss:

• How COVID shifted the landscape for speakers. 
• Mistakes people make with virtual events. 
• Content flow even beyond the event. 
• Livestreaming your events to your social pages. 

Key Takeaways:

• The #1 reason people attend a speaking event is to network. 
• Not every event should be in person. Not every event should be virtual. Not every event should be hybrid. Understand what you want from your speaking engagement and look at how it works best for you and your audience. 
• Every 30 minutes, do something different to avoid the audience hitting their burnout points. 
• Choose the right technology for your event. There are different levels of platforms, such as Zoom, that will fit the needs of your audience and your event. 

"Nobody wants to sit through an hour-long lecture anymore. Attendees want more, and they mostly want to connect with people. The number one reason people attend a hybrid or virtual event is to network. And it's also the number one thing that gets cut when you're in the planning process." —  Julie Migliacci

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

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Episode References: 

• Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/
• ProVisors: https://www.provisors.com/
• Never Lose a Customer Again by Joey Coleman

About Julie Migliacci: Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences, and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France, Julie has lived in 4 countries and considers herself a global citizen. She currently resides in Boston, MA, and is always looking for an opportunity to jump on a plane to do something new. If left on a deserted island, Julie would bring her sourdough starter (named Steve) and her cats. 

Connect with Julie Migliacci:  

Website: https://revent.consulting/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/julie-migliacci-revent/

LinkedIn: https://www.linkedin.com/company/revent-consulting-llc/

Facebook: https://www.facebook.com/reventconsulting2020/

Instagram: https://www.instagram.com/reventconsulting2020/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.