Rick is out of town this week but today on our show, we have a new special edition interview with a dear friend, John Lawson. 

John ColderICE Lawson is one of the OGs of eCommerce, and a small business coach for growing eCommerce sellers. 

Today’s episode is a wide-ranging interview on a number of interesting topics such as:

- How do you compete against Amazon as a retailer or brand?

- The early days of eBay and what they got wrong

- The history of eCommerce

- Social selling

- The importance of understanding your audience in eCommerce

For more news from Rick, check out: 

https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/