Opposites have attracted in an unexpected collaboration of lipstick and New Zealand strong wool.

In what is thought to be a world-first, Wool Source and lipstick brand Karen Murrell have joined forces to create a lipstick coloured with a wool keratin-based pigment.

The new lipstick “Kera Kisses” uses wool from Ashburton's Westmere Farm.

Karen Murrell says Lincoln Agritech's wool industry research team has developed a wool fibre that could be turned into protein.

She told Kate Hawkesby she was asked during lockdown if she wanted to collaborate.

Murrell says a year later they have a beautiful product, and describes it as a love story.

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