My two guiding principles right now in business – where is the money flowing and where do people need transformational wins – big or small. I started out in 2010 with Facebook and the boom of affiliates. Coupon clicks, prints, and it basically feeling like the wild wild west of the internet. The joke in the 2010’s is you could basically print money. A lot of people got rich off courses, affiliates, and the easy money. 

It’s harder now. Algorithms, discovery is more difficult and neither ads nor organic work 100% of the time. You have to stay curious, open to new pathways, and agile. 

That’s tough in this market when you’re burned out. I was on threads the other day, and the amount of posts from people feeling like they couldn’t do one more thing was abundant. It made me sad. I’ve been there before and in that season, and only one thing helped me. 

What’s the one thing I can do right now (big or small) that will put me in the path of the money flow and support people with wins? Sometimes that meant writing an email to those in a particular industry. Sometimes it meant connecting with someone. Sometimes it meant creating a new Pinterest image for a post. Other times it meant sitting back to do a little dreaming. 

Leaving my consistent workplace for a coffee shop, corner of a hotel lobby, or something different to jog ideas. 

Q2 is tough on Pinterest. It feels like there is no movement. If you’re in the US, you just paid a crap ton of taxes, and you’re feeling the itch of summer, but it’s not quite there yet. 

I would leave you with one question today – what’s one thing that you can do to position yourself in the flow of commerce within your industry and connect with someone or a group of people that just need help and support. 

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