The Home Service Hustle

Katie Biddle- From CSR to CX Leader: Katie Biddle on Branding, Content, and Customer Obsession


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đź’Ş From college dropout to Head of CX & Marketing at one of the fastest-growing HVAC companies in the country, Katie Biddle has built a career on grit, growth, and a relentless focus on customer happiness.

In this episode of the Home Service Hustle Podcast, host Jonathan Bannister dives into Katie’s incredible 21-year journey in the trades, from answering phones and dispatching trucks to leading the charge at Call Dad, a company that’s landed on the Inc. 5000 list four years in a row.

🔥 Katie shares:

  • How empowering CSRs to make real-time decisions transformed Call Dad’s customer experience.
  • Why brand equity and storytelling matter more than ever in a post-Google, AI-driven world.
  • The power of consistent content (like their daily “Dad Joke of the Day” videos) in boosting SEO and building trust.
  • How Call Dad’s apprenticeship program is developing the next generation of skilled techs.

If you want to understand how to blend marketing, mindset, and mission to build a brand customers love, this is the episode to watch.

🎙️ Home Service Hustle Podcast

👤 Guest: Katie Biddle, Head of CX & Marketing at Call Dad

📲 Get to know her better here:

Facebook | LinkedIn


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The Home Service HustleBy Jonathan Bannister

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