During Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma's Nest and the topics of having a brand story and establish core values for the company kept coming up. Caroline talked about how it shaped the products they made, the story they told about the brand as well as the products and ultimately, how they communicate with their customers. When we're starting our businesses, most people skip over the part where we identify our mission, core values and long term goals for our business. We get excited about the process of creating, selling and connecting with customers. But, having a strong brand story and leveraging your company's core values within this story are going to help you in several ways. It will provide clarify in your decision making, hiring processes and long term goals for your business. Our core values at Tradeshow Bootcamp are: Community, Collaboration, Education and Giving Back. We treat everyone in our community like family and want to foster a collaborative and supportive network for people to lean on as they grow their business. We educate entrepreneurs so they can make the best decisions possible for their business and I believe in giving back to our community and supporting other entrepreneurs. If you don't have a clear brand story or set of core values. Katie wants you to ask yourself these three questions:

1. What does the company stand for & value
2. Where is the company going & what impact does it want to make?
3. Why does this company exist?

Without clarity around these questions, you may struggle in your decision making and stay stagnant. What are your core values? I'd love for you to join us in our free Facebook Group for Proof to Product and weigh in with what your core values and brand. https://www.facebook.com/groups/prooftoproduct/