Legendary makeup artist Katie Jane Hughes is back with more to share than ever. Since her first visit in 2020, she has returned with a larger celebrity clientele, an acclaimed portfolio, and her own cosmetics line, KJH.Brand. During this conversation, we talked about how she created a portfolio of her skills by using her own face as a canvas and sharing her work on Instagram. Despite this practice being frowned upon in the industry, the risk paid off. Katie’s social media posts became the lookbook that drew in celebrity clients like Dua Lipa, Hailey Bieber, and Ashley Graham.

Katie walked us through her decision to take another risk and launch the self-funded KJH.Brand. It’s no surprise that KJH.Brand is already a success, as it was built with the intention of educating users of all skill levels, and is inherently shade-inclusive. Katie’s transparency in this interview mirrors her openness on social media about her business and personal matters, like her family’s IVF journey. Of course, our conversation wouldn’t be complete without her providing a few pro tips to correct common beauty mistakes and an impromptu try on of the Precision Sculpture Stylo multi-use pencil.

Tune in as we discuss:

(02:05) Katie's Thoughts on LA

(04:48) Building a Community and Brand

(05:52) The Power of Social Media for Makeup Artists

(10:41) Katie’s Top Makeup Techniques and Tips

(18:28) Creating Inclusive Beauty Products

(21:55) The Inspiration Behind KJH Brand

(24:44) Katie’s Female Founder Group Chat 

(26:32) Katie’s Most Innovative Beauty Products 

(37:30) How Katie Balances Work and Personal Life

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Products Mentioned:

• Precision Sculpture Stylo
• Glossier Boy Brow Arch Pencil
• Fara Homidi Essential Face Compact Refillable Concealer
• iS Clinical Reparative Moisture Emulsion
• Major Fade Disco Block Discoloration Treatment SPF 50
• Freaks of Nature Peak Performance Sun Stick

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