Katie Mares is a master of creating memorable brand experiences and the author of CustomHER Experience. With her unique perspective as a brand expert, she understands the obstacles companies face in crafting a successful BX program that truly speaks to the female consumer. Her passion lies in helping organizations design sustainable programs that truly resonate with their female audience.

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What we discuss in this episode:

In today's world, customer experience has become an increasingly important factor in business success. It's not just about the purchase, but about the journey through the experience. The way a customer feels during the journey is crucial for their satisfaction and loyalty. However, when it comes to the automotive industry, there seems to be a significant gap between men and women in terms of trust.

Katie dives into the world of automotive sales and the vital role that the customer experience plays, especially when it comes to female consumers. Katie shares her own journey and her passion for making a change in the often male-dominated field of automotive sales. 

Katie has written this book to help bridge the gap between men and women in the industry and to help businesses understand the different journeys of men and women. The book is scientifically backed, so everyone can learn from it, regardless of their gender. The book takes a deep dive into the female perspective and aims to provide insights and recommendations on how dealerships can improve the customer experience for female consumers. 

One of the key takeaways from the book is the importance of creating a welcoming and inclusive environment for female customers. Katie believes that a dealership's culture, which is reflected in the employees it hires, is critical in shaping the customer experience. A female-friendly workplace culture is more likely to attract female customers, who want to see themselves reflected in the business.

Don't miss this insightful conversation on the importance of creating a welcoming and inclusive environment in dealerships, and the key differences between male and female consumers. Pre-order Katie's book now, available on Valentine's Day on Amazon and Barnes and Noble, and other retailors. 

Get ahead of the curve and understand the key differences in the customer experience from a woman's perspective. 

Listen to the episode featuring Katie Mares for even more insights!

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Thanks, Katie Mares

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