Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the director for business development for the American Cattlemen Media Group, and he sits down with Kenzy Strawn with Kattle Krew. In this episode, Dustin and Kenzy will get into Kattle Krew, their role in the cattle industry, and some misconceptions about Highland cattle. 

Kattle Krew is a family-run farm dedicated to raising Scottish Highland cattle. Alongside caring for their cattle, Kenzy and her husband are raising their two sons with strong values rooted in hard work, stewardship, and respect for agriculture.

Dustin and Kenzy dive into misconceptions about Highland cattle, particularly the widespread belief that they exist only as pets or serve for agritourism. Kenzy insists these animals are, above all, a beef breed, with a proven ability to thrive in harsh climates around the world. She discusses their temperament, emphasizing individualized training and ongoing respect for each animal’s boundaries.

Social media plays a significant role in shaping modern agriculture, as Kenzy describes how these platforms connect rural producers with consumers who are often generations removed from farming. This connectivity fosters new understanding, though it sometimes brings misconceptions about animal husbandry and meat production. Kenzy regularly helps urban families new to livestock, providing thorough education and ongoing support.

Central to Kenzy’s philosophy is stewardship—every animal receives a name, reflecting the belief that livestock are entrusted beings, not mere business assets. This ethos extends to customer relations, where she prioritizes honest communication and assistance before and after the sale. She ensures prospective buyers make informed, responsible decisions and feel empowered to care for their Highland cattle as part of a sustainable and rewarding agricultural future.

For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.

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