February 21, 2016

Keep Hitting Publish - Copywriter Amy Harrison

35 minutes

"You have the chance to carve the career of your dreams, so dream!" Amy didn't just settle for regular copywriting gigs. She didn't just settle for speaking/training around the world. She kept 'checking in on herself' and tweaking her career path. Today she regularly hits publish on blogs, videos, podcasts and her own 'scalable' income (rather than passive) online course - alongside the client work she loves.

Here Amy shares the lessons she's learned from regularly hitting publish, using content to make her, erm, content. (You kind of have to say that out loud, then it's clever huh?)

Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter.

Key Takeaway Points

Focus on the work you like to do

Keep 'checking in' on yourself to make sure you're happy and figure out how to evolve

Need new skills? Learn them: if there's an area in your trade (for her sales/marketing copy) you'd like to work in, read up and then practice

Skills swap: early on to help build your portfolio, do work for free for other freelancers who likewise give you their skills

When clients come to you they'll be more engaged than if you pitch to them, so put yourself out there as someone they need

Speaking/teaching proved her expertise

Podcasting - keep going, encourage engagement with your audience

Podcasts/videos on weekly basis show you have a commitment to your particular subject

Be consistent with your publish days (for blogs too), you'll get better returns

There's a delay to you seeing results when publishing content - keep hitting publish, stick with it, you'll get better quality clients

If after a time you still don't see results, don't stop publishing, but look at what/how you're publishing and change that

Making videos is closely tied to your personality - so it can really open doors to clients and speaking gigs, people feel they know you

Amy makes videos with humour - it makes viewers more engaged when learning and makes them more likely to share

Don't think 'passive' income, think 'scaleable' income

Amy took her training resources and created a course and membership site

She didn't create a community around it because that takes a lot of actual time to manage (whereas the course takes care of itself)

Sometimes you have to just trust you're on the right path, stick with it

Ask yourself: 'what do I really like doing?' If you follow and persue that, do what you love and work hard at it, you will rise to the top

Avoid 'compare and despair' - sure, look at what others are doing, but don't let it distract you or make you feel negatively

Knuckle down, keep going - You have the chance to carve the career of your dreams, so dream!

More from Amy

Amy on Twitter

Harrison Amy site

Amy TV

Hit Publish Podcast

Write With Influence

Useful Links

Rainmaker Platform

Rainmaker.fm

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be?

Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com

Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance.
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

...more

View all episodes

By Steve Folland

4.8

4242 ratings

February 21, 2016

Keep Hitting Publish - Copywriter Amy Harrison

35 minutes

Here Amy shares the lessons she's learned from regularly hitting publish, using content to make her, erm, content. (You kind of have to say that out loud, then it's clever huh?)

Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter.

Key Takeaway Points

Focus on the work you like to do

Keep 'checking in' on yourself to make sure you're happy and figure out how to evolve

Need new skills? Learn them: if there's an area in your trade (for her sales/marketing copy) you'd like to work in, read up and then practice

Skills swap: early on to help build your portfolio, do work for free for other freelancers who likewise give you their skills

When clients come to you they'll be more engaged than if you pitch to them, so put yourself out there as someone they need

Speaking/teaching proved her expertise

Podcasting - keep going, encourage engagement with your audience

Podcasts/videos on weekly basis show you have a commitment to your particular subject

Be consistent with your publish days (for blogs too), you'll get better returns

There's a delay to you seeing results when publishing content - keep hitting publish, stick with it, you'll get better quality clients

If after a time you still don't see results, don't stop publishing, but look at what/how you're publishing and change that

Making videos is closely tied to your personality - so it can really open doors to clients and speaking gigs, people feel they know you

Amy makes videos with humour - it makes viewers more engaged when learning and makes them more likely to share

Don't think 'passive' income, think 'scaleable' income

Amy took her training resources and created a course and membership site

She didn't create a community around it because that takes a lot of actual time to manage (whereas the course takes care of itself)

Sometimes you have to just trust you're on the right path, stick with it

Ask yourself: 'what do I really like doing?' If you follow and persue that, do what you love and work hard at it, you will rise to the top

Avoid 'compare and despair' - sure, look at what others are doing, but don't let it distract you or make you feel negatively

Knuckle down, keep going - You have the chance to carve the career of your dreams, so dream!

More from Amy

Amy on Twitter

Harrison Amy site

Amy TV

Hit Publish Podcast

Write With Influence

Useful Links

Rainmaker Platform

Rainmaker.fm

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be?

Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com

Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance.
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

...more

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Keep Hitting Publish - Copywriter Amy Harrison

Keep Hitting Publish - Copywriter Amy Harrison

More shows like Being Freelance

The Diary Of A CEO with Steven Bartlett

Modern Wisdom

How To Fail With Elizabeth Day

Doing It For The Kids

LuAnna: The Podcast

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The Rest Is Politics

NearlyParents

The News Agents

The Mel Robbins Podcast

The Louis Theroux Podcast

Great Company with Jamie Laing

Fashion Neurosis with Bella Freud

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It’s Fine, I’m a Freelancer