Keep Optimising

By Chloe Thomas

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketin

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5

1818 ratings

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FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 280 episodes available.

Keep Optimising episodes:

January 06, 2021 Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie
Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots of tips on what you need and how to get it.
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
43min
December 30, 2020 Content Marketing: User Generated Content how make it work for you with Joanna Steele
Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award-winning Digital marketing and eCommerce Strategist. We're discussing what to do to make the best use of your User Generated Content AND how to get it.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
34min
December 23, 2020 Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also VERY well versed in how the right design can totally change the results of a content strategy.
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
43min
December 16, 2020 Content Marketing: What does a modern PR strategy look like? with Mark Hook
Mark is the Global Director of PR and Communications at digital operations solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency AND as Global PR Lead at eCommerce retailer Lovehoney. It’s fair to say that Mark knows PR inside out!
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
36min
December 09, 2020 Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin
Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz.
Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
43min
December 02, 2020 Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha
Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses. We chat about how to blog, what to blog about, why should should consider blogging, when you shouldn't blog and much more.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
38min
November 25, 2020 Social Media: Instagram - what you should do with Chloe Alysse from Tailwind
Chloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagram profiles, Chloe is also a fashion influencer and blogger in her own right.
In the epsidoes we discuss what you should be posting on Instagran, how to use your Stories, using Hashtag optimisation to grow your followers, getting traffic to your site, and much more.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
43min
November 18, 2020 Social Media: How to get your Customers raving about you on social with Dan Gingiss
Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, AND co-host of “The Experience This! Show” podcast.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
35min
November 11, 2020 Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer
For over 10 years Neal’s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book “The Age of influence: The power of Influencers to Elevate your Brand”.
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
42min
November 04, 2020 Social Media: What's the Point of Social Media with Matt Edmundson
Matt’s been in eCommerce since 2002, running his own eCommerce business – Jersey Company which since 2006 has global sales in excess of $75m. In recent years he’s branched out to help others and now hosts the eCommerce Podcast, and coaches many eCommerce businesses via his masterclasses and masterminds. We discuss how an eCommerce business should approach social media - what platforms to use, how to track performance, and what to say. Plus, quite a bit more!
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
40min

FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 280 episodes available.

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