Keep Optimising

By Chloe Thomas

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketin

... more

5

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FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 280 episodes available.

Keep Optimising episodes:

March 17, 2021Email Marketing: List Growth Tips for your DTC Marketing plan with Gabe Macaluso from Omnisend
Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree!
We get into the latest tips and tricks around email sign ups - including
Wheels of Fortune,
Quizzes,
to discount or not to discount?,
and pop up testing.

Episode sponsored by Klaviyo
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
37min
March 10, 2021 Email Marketing: Automate eCommerce Growth with the perfect Welcome Campaign with Val Geisler
Val is the founder and Chief Email Optimizer at Fix My Churn. AND an email obsessive.
Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade.
In this episode she shares her 'Dinner Party Strategy' an easy to follow template for structuring the perfect 6-part Email Welcome Campaign.
It's possible to build and put live within just 24 hours of learning about it - so if you've been struggling to create a Welcome Campaign that turns your email sign ups into buyers - you really need to listen to this one!
Between recording and releasing this episode Val's become a Customer Evangelist at Klaviyo - how cool is that!?
Episode sponsored by Klaviyo
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
42min
March 03, 2021Email Marketing: Perfect Post Purchase Campaigns with 'the Klaviyo girl' Jessica Totillo Coster
Jessica’s been in eCommerce for even longer than me! (that’s over 20 years)
She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients.
In this episode, we get deep into
WHY you need a great post purchase campaign,
and how to get it set up right.

Lots of clear guidance in this one!
Episode sponsored by Klaviyo
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
36min
February 24, 2021 Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring 1,000s of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped 1,000s of entrepreneurs worldwide create crazy-converting Facebook Ads that create game-changing sales. In this episode we're getting into THREE key parts of a successful Facebook Ads strategy. The 3 Audiences you should be targeting, how to construct the right offer to get them buying, AND 8 steps to perfecting your ad copy. SOOOO many great tips in this episode you'd be crazy not to listen.
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
46min
February 17, 2021 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. Dark Posting is one of the most exciting Facebook and Instagram ad strategies. Listen to find out what it is, how to do it, and the various angles John's found that work really well. By the end your brand will be BUZZING with ideas for your own marketing.
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
38min
February 10, 2021 Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give us the latest tips on how to make our ad videos spot on.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
35min
February 03, 2021 Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best – before you spend a single dime on ads. Handy eh!? In this episode he lets us in on what images are working best right now -AND how to work out the perfect image 'rules' for your brand. We also get into AI image assessment, AB testing and whole lot more. Oh, and a little bit around the IOS14 changes too...
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
35min
January 27, 2021 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You'll learn about how to create your story, the types of stories that work, AND how to use your story in your marketing. This episode is PACKED with examples.
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
40min
January 20, 2021 Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
43min
January 13, 2021 Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
Shauna spend 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environments that create highly engaged and productive teams. Although the Operate Remote business is only a couple of years old it has already been named one of the Top 10 Leadership Development Coaching Companies in Europe! We talk through the top 3 challenges of working remotely and how you can solve them to get your inhouse team, freelancers and agencies working in efficient, successful harmony.
Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
44min

FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 280 episodes available.

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