Josh Chin is the CEO of Chronos Agency, and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly trackable revenue across email, SMS and push marketing. With performance like that – who better to talk about exactly how to make your lifecycle marketing work for you.

We discuss

• the role of each of the lifecycle marketing channels (email, SMS, apps, push),
• how to set yourself up to do it well,
• a few tips on what's working now -
• AND why you might want to add an App into your channel mix...

[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor