In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick. 

Today, we’re discussing:

• How a vintage pair of Nike kids’ socks sparked a brand idea
• The creative process behind turning unwanted football kits into streetwear
• Lessons from Aesop’s in-store experience and how they apply them online
• The tech stack powering Unwanted FC without a dev team
• Why podcasts beat playbooks for creative inspiration
• Their biggest challenge: cutting through the noise in global sportswear

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