In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff is joined by Ken Pozek for a dive into YouTube strategies for real estate agents. Also known as “YouTube Ken”, our guest has almost 25k subscribers on his channel, and drives a lot of business through his videos. 

 

Ken has over 400 videos on his channel, and he’s gotten YouTube down to a science in the content he makes and how he optimizes it. If you’re looking to take your business to the next level, where do you start? What are the key pieces of a successful YouTube strategy? You’ll learn how to build up your own channel, and create massive value through video content. 

 

We also learn:

The most powerful hooks you can use to keep people watching your content 

How to appeal to the YouTube algorithm 

How to create authority on Google 

Quotes 

Whatever you do more of, you’ll get better at. -Ken Pozek 

Who’s your ideal buyer or seller and go shoot content for them? -Ken Pozek 

Key Points 

The biggest reason agents don’t have success with YouTube is that they give up on it too easily. If you want to be massively successful, commit to it long-term. You need to commit to it for at least 6 to 9 months before you start seeing results. 

Watch time is a huge factor in how successful you’ll be on YouTube. If you have a 10-minute video, and people only watch 2 minutes, YouTube will dock you for that, and suppress your video. If people watch 6-7 minutes of a 10-minute video, they will push your video and get it to show up in the rankings.  

Ken’s Top YouTube Tips 

Always create content based on what people are searching for. Easy topic ideas are “top 5 reasons to move to…” and “things to avoid when moving to…” based on your local area and neighborhood. You don’t have to get thousands of views to generate business from it.  

Use tools like Tubebuddy and Morning Fame to do keyword research and generate title ideas. 

Using hashtags in your description, they are better than tags.