Your wardrobe reveals your leadership strategy.

Most leaders don't think about it, but what you wear sends a message to others about who you are and what you stand for. It’s always communicating something, so let it be something that supports the vision and culture you’re striving to create. Otherwise, it could be working against your leadership message.

I host President of Kenneth Cole, Jed Berger, who shares a powerful strategy to accelerate your leadership with your clothing choices.

He was previously Global Chief Marketing Officer for the Foot Locker family for 10 years in North America and the stock price tripled during that time.

He has entrepreneurial roots having co-founded Dime Magazine and built the agency, 94x50. Then he moved on to serve as the Senior Vice President of Marketing for Modell’s Sporting Goods.

His marketing acumen has been acknowledged regularly throughout his career, including being named to SBG 40 Under 40 in 2011, and Footwear News 40 Under 40 in 2018. 

LinkedIn Profile https://www.linkedin.com/in/jed-berger-273b734/

Company Link: https://www.kennethcole.com/ 

What You’ll Discover in this Episode:

What is “Shoedar” and what should be on yours.

Why deciding what you wear is a leadership strategy.

Advice for what business leaders should wear to work.

Setting the tone for your team with what you wear.

A powerful perspective on building trust with your team.

A success strategy for leaders starting in a new role.

The misnomer of a “flip-flop” leader.

What you should wear the first time you meet your team.

The purpose-driven product.

The two questions that Kenneth Cole asks in meetings.

The best leadership quote he’s read on a door mat.

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