Today’s guest is Kerrigan Behrens, founder of the CBD skincare brand Sagely Naturals. Kerrigan and her cofounder Kaley had used CBD products and experienced firsthand relief from the immense anti-inflammatory benefits that it offers. They wanted to bring this to the wider consumer market but even though there’s no THC in their products, the US government doesn’t distinguish between the two. And when it comes to US consumers, they’re also largely still learning to distinguish between CBD and THC products as well. Kerrigan and Kaley knew the challenges and still dove headfirst into their new company. In many ways, they’re still educating the market and working within the narrow confines of the law, but in the six years since they started Sagely Naturals, they’ve already shown how effective CBD is in soothing pain and have grabbed a sizable share of a rapidly growing market.

Listen in as we cover everything from overcoming the stigma around hemp-derived products, why banks are the biggest obstacle currently facing the CBD market, and what led her to sell the company she had built from the ground up.