Many people believe that losing weight is just a matter of changing what you eat or how much you eat. But, in reality, it's not that simple. Losing weight is more about changing your brain and the way you think. This is why the typical “rules for dieting just don’t work.

Your Brain is Great at Making Excuses

Because your brain and ability to make food choices is controlled not just by reason but also by all these other factors, your will can weaken over the course of any given day...

The World is Full of Food Cues

When your body feels hungry, it releases hormones that make you notice food more. It's an evolutionary response that's designed to keep you alive...

Deprivation Creates Temptation

When you decide a particular food or category of foods (like carbs) are off-limits, your brain automatically wants these more...

We Think in “All or Nothing” Rules

Rigid rules are challenging to follow, especially 100 percent of the time.

Knowing that your brain works this way and the psychological rules that govern your thinking can be helpful in overcoming these forces and successfully changing your eating habits.

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