One question I hear on a weekly basis from clients is, “How much content do I need to create every day?” For me, I recommend creating at least one quality piece of content every day. That could be a blog article, a great video, a podcast episode, a Facebook Live, something that gives great content to your audience.

The key is what to do with that piece of content. You or your team can create a ton of smaller pieces of content by repurposing or disseminating that one larger piece of content into more bite-sized pieces. If you did a ten-minute video, your team can pull a week’s worth of tweets from that video. You can convert that video into an audio file and publish it as a podcast or transcribe your video using Rev.com and have a content writer clean it up into a great article.

My challenge to you is to start with creating one great piece of content every week. You can level up to creating a piece of content every day later, but for now, start with one piece per week. Have fun and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Amazon CEO Jeff Bezos recently shared that he tries to keep Amazon thinking with a Day One mindset. What’s a Day One mindset? It’s that mentality you had during the first day of your business - the first time you spoke on stage, the first day of your coaching business, the day you officially started business as a service provider, a consultant, the day your podcast launched.

I remember my first day I was so excited I couldn’t sleep the night before. I’d worked for weeks getting me website built during the late hours at night and super early in the morning. I remember having goosebumps thinking about how my work was going to help people share Messages that matter and change lives.

What inspired you to get to your Day One? What motivated you to push the big red button to launch yourself and your Message out into the world?

I want you to hold onto that this week. Take a few minutes and think about your Launch Day, your Day One, and write down some thoughts.

I would love to hear from you what you remember from your Day One. Send me a message at [email protected] or tag me on social media @keynotecontent. Your Day One meant something because you saw a future where your unique genius can help people. Share your story with me so I can encourage you this week.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

You’re probably familiar with the phrase, “We don’t know what we don’t know.” I know there are a lot of things I don’t know about when it comes to certain things in life, like nutrition. I just don’t know a lot about nutrition - and that’s okay, but I know the value of having good nutrition.

When I talk with a personal trainer or a nutritionist I’ve worked with in the past, they often answer my questions about what I want, like getting my six-pack back, and yes, I do have a six-pack again. What makes our interactions even more valuable is that even though they address what I want, they know what I need and how to guide me towards what I need, not just what I want.

What we want and what we need are often not the same things. The same is true for your audience. They may want you to fix their schedule or their nutrition, their relationship, their kids’ reactions to their parenting, but the reality is what they need is more inner work, a mindset shift, a realignment of priorities. 

Your audience is needing you to address (and maybe even give them) what they want. Truly serving your audience is about knowing what they also need, especially if that’s different than what they want. 

What’s one way you can address what your audience wants today? And, what’s one common question or situation where it’s obvious what your audience needs and what your audience wants are not the same thing?

Share those with me on social media @keynotecontent or email me at [email protected]. I’d love to see what your audience needs versus what your audience wants and how you’re working to serve your audience in both areas.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

There’s one factor that I’ve seen from so many speakers that dynamically affects the energy in the room before they even say a word: how fast they walk on stage. I’ve seen speakers take their time walking slowly -- and it usually kills the energy in the room. I’ve seen speakers literally run onto stage and a few times they’ve gone so fast that they’re not out of breath.

What’s the right pace to walk on stage as a speaker? When I’m speaking, I have so many details going through my mind: my opening, my pacing, my tone, my positioning, my audience. I’ve found that if you walk on stage at 1.5 times your normal walking pace, it shows you’re on a mission.

It telegraphs to your audience, “I’m on a mission to tell you something important.” Messengers who walk quickly, like waiters, your concierge, an assistant, they walk faster when they know they have an important message for someone important in their life.” For you as the speaker, your Message can be life-changing for someone important in your life: your audience. The next time you get on stage, walk 1.5 times the speed of your normal walking pace and watch the energy in the room increase before you even say a word.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

A framework, a method, a pathway, a process - whatever you call it, it’s helpful to have a written, detailed idea of how you would like to help your prospective clients achieve a goal with your support.

So, how do you build a great framework? If you want to build a new framework, focus on the steps you would want your audience to take. What are three to five steps or stages that you tend to have your clients follow to get the outcome they desire with your help? 

For our team at Keynote Content, we use our M3 Clarity framework with three key parts: Manifesto, Market, and Message. I build this framework after learning from the genius of Mel Abraham, the best person I know when it comes to building a great framework for your audience to follow.

Now, I’m not saying your framework has to have three steps or four parts. Start by identifying a common pathway that you tend to follow with clients. Then, name each step or stage in that pathway. Give a clear explanation as to why that step is in that order and what purpose it serves.

The final part of creating a great framework is what I call the napkin test. Can you draw and explain your framework using the back of a napkin? Record a video of yourself drawing your framework on a napkin and explaining your framework, and then, send me that video to [email protected] or tag me on social media @keynotecontent. I would love to see your framework video.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Webinars are still some of the most effective tools for generating sales into coaching programs, mastermind groups, online communities, and memberships. One of the challenges I hear a lot of coaches talk about when it comes to webinars is how to go through the content. Do I use notes? Do I not use notes? Do I have to memorize parts of my webinar or all of my webinar?

There’s good news - you don’t have to memorize your content. How I present my webinars is with a dual screen using Zoom. I set up the webinar as an event through Zoom and then, I share my screen (my second screen) with the slides on it. What my audience never sees is that I have my presenter’s screen on my first screen that has snapshots of my slides with my notes right in front of me.

It looks like I’m looking right into the camera, but just below the camera lens is where I can see my webinar content and engage with the chat throughout my content. So, if you’re nervous about your next webinar, try to use a second screen and give it a test with your notes on your first screen while sharing your second screen with your slides.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

How many times have you been at a conference or on a webinar, watching a live presentation, and it feels like the speaker is just teasing the audience? They’re giving decent content, but it’s not remarkable content. They hint at ways they can solve significant questions and problems for the audience, but then, it turns into, “Oh, but you need to buy my book to get my whole process,” or “Buy my course before I’ll teach you my whole system.”

And I get it - you have intellectual property, your genius that you want people to pay to get from you. After working with over 600 different speakers one-on-one over the past three years, I can confidently state that teasing your audience never pays off. The speakers who make the best impact -- and the most money -- are the ones who teach their entire process, their whole system, and then, they invite the audience to buy from them.

Why is that? Because people aren’t paying for information anymore - we have more information than we will ever know what to do with for the rest of our lives. No, people want insight and access. They want to know how your system uniquely fits their exact business or problem.

So, be generous with your content, share your entire system, your whole process with your audience the next time you get to present. I promise you, your audience will pay attention because you will stand out from the rest of the speaker lineup because of your generosity. And, you will also get much better leads after the event because you didn’t tease your audience.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Position Zero is the top search engine result on Google. It is where short answers to popular questions appear before blog articles, paid ads, and even some video content in the search engine results. Position Zero is intended to give search users the answer they're looking for without wasting any additional time combing through longer content.

Voice-activated content, such as answers from Alexa, Siri, Google Assistant, and Cortana, are designed to populate Position Zero more and more heading into 2020.

I recommend creating more voice-activated content for your expertise to help populate Position Zero on Google. One of the best ways to create more voice-activated content is to position your headlines for articles, videos, and audio content to match voice search users' questions they might ask Alexa, Siri, Google Assistant, and Cortana.

For example, if you’re a health and wellness coach, you can change your article’s headline from "7 Ways to Naturally Lower Your Cholesterol Without Prescriptions" to "How Do I Naturally Lower My Cholesterol Without Using a Prescription?" It's question-based, not statement-based. Start focusing on using questions for your headlines and you will slowly see your content rising in Google heading into 2020 and beyond.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Another marketing trend we’ll see more of in 2020 is that the Federal Trade Commission, the FTC, will put stricter enforcement and maybe even new guidelines in place for influencers.

Whether you’re a podcast host showing off a new mic from your affiliate or a hospitality consultant talking about the amazing suite you happen to be staying in on Maui, the FTC wants you to disclose your relationship with those brands. If you’re not disclosing that you have some type of fiscally positive relationship with a brand, that will get you in trouble with the FTC.

The good news is it’s easier than ever to disclose that you’re connected with a brand. If you’re posting about a product or benefit from a brand on social media, you can use the hashtags #paid and #sponsored on your post. That lets your crowd know that you’re being paid to promote that product or opportunity.

The end goal is to protect consumers’ trust, so be mindful of what you’re responsible for as an influencer if you’re connected to brands and take the extra steps to disclose that info to your crowd.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Google searches for the term “influencer marketing” have increased by 1,500% over the past three years. Fortune 500 marketing departments increased their budget lines for influencer marketing by 39% on average in 2019 and that number is only expected to increase heading into 2020.

What does that mean for you as a rising thought leader, as an influencer in your space? It means you need to double-down on your niche: who are the exact people you want to serve? Where are they hanging out? What do they want and how are they looking for what they want? 

Create more content now to address the top 15 or 20 questions you believe your audience want answered. Create one piece of content per question and answer each question as effectively as you can. 

The better you can answer those questions, connect with your crowd, and influence their everyday living, the more you can position yourself as a true influencer in your industry.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”