Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.

In this episode, we cover:

• How her team is making the most of “playtime” post-Shopify replatform
• The tech she relies on, including noise-cancelling headphones and Claude AI
• What a 400kg backyard smoker taught her about teamwork and persistence
• How podcasts like Nudge and Add To Cart have shaped her leadership approach

This episode was brought to you by Shippit

Check Kira’s main ATC episode here

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