Kirsty is a launch copywriter and copy coach who's great at making sense of human tendencies and selling through words. In 2018 Kirsty returned to her love of teaching and launched her Brain Camp course. With a psychotherapist background, Kirsty understands the benefit of gathering insights from potential customers in order to connect with your audience and write copy that converts. In today's episode Kirsty and I chat about: Launch learnings after a 16-month hiatus to have a baby The overwhelming benefit of social proof...copy real CAN write itself! The power of word of mouth recommendations The 'wrong' questions to ask when gathering feedback Dispelling the fear of non-buyer surveys Customer research processes for identifying trends leading to valuable copy Social proof... it's not just testimonials! Tips for launching without social proof and the key elements of social proof Customer research is not just a 'tick-box' task You can find Kirsty at https://www.kirstyfanton.com/ and sign up to her social proof sidekick at https://www.kirstyfanton.com/sps-socialette or on Instagram @kirsty.fanton SHOW LINKS: Get the book — 99 Launch Lessons: https://stephtaylor.co/book Get my Daily Biz Booster emails: https://stephtaylor.co/DBB Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co