With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. <ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by Spreaker</li></ul> Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" target="_blank" rel="noreferrer noopener">soundsprofitable.com</a>.

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. <ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by Spreaker</li></ul> Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer">soundsprofitable.com</a>.

Knowing Half The Battle in Podcasting

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Share Knowing Half The Battle in Podcasting

Sign up to save your podcasts

Knowing Half The Battle in Podcasting

Knowing Half The Battle in Podcasting

More shows like Sounds Profitable

The Joe Rogan Experience

New Media Show (Audio)

Pivot

Heavyweight

The Daily

The Diary Of A CEO with Steven Bartlett

Podnews Daily - podcast industry news

Threedom

Buzzcast

Grow The Show

Podnews Weekly Review

Huberman Lab

The Town with Matthew Belloni

Mixed Signals from Semafor Media

PodBiz | Where's The Money In Podcasting?