Do you know what you want? It’s not easy, especially if you have a lot of choices. Ironic right? But true. I learned this about myself AND learned it about women in general about 30 years ago. Somewhere between 3 and 4 decades ago I began doing the marketing for fitness businesses and creating packages and options for people who were overwhelmed with choice. 

There is a difference in the way women and men buy. 

It boils down to wanting fewer but better options. Or better but fewer options. 

We try to offer that at Flipping50® and for Fitness Professionals at Fitness Marketing Mastery (the podcast for that, by the way being She Means Fitness Business)

Why don’t we like to choose? Is it really about not knowing what we want? 

FOMO: Afraid to pick because there might be something better 

The land of possibilities feels better than the land of certainty, when you’re dreaming. 

When you hear someone else’s dream or business plan and think, oh I want that…. You’re in comparison mode. You can have it. If you’ve got big lofty goals and dreams or a bucket list, you just have to start tackling it right now in order to get one at a time. 

What do you love to do? 

Be outdoors. 

Hike, golf, swim, read by the pool. 

Explore new hikes or see things instead of looking at pictures of them online. 

Is It Knowing What You Want But Fear of Getting It, or Something Else? 

Sometimes there’s a reason what you want doesn’t seem to come.  It's because we dwell in what we don’t want. 

If we’ve get stuck in that thinking about how bad it is, work conditions, or home, or relationship for so long as we convince ourselves to leave or change that it may have become a habit. 

• What’s an ideal day like? 
• If you had a rejuvenating weekend, what does that look like? 
• What if you had a full week, what then? 
• If you could do anything on your birthday what would it be? 

I think I would have found a white sand beach and some sun. As it was I had a facial and a hike over the weekend. It’s my substitute for actually going on vacation… a spa treatment to get the same relaxation effect. 

Mulligan

Honestly, I’m taking a mulligan on this birthday - I had to do that when I turned 50 too. I’ve got a head cold so it’s not the way I had planned to spend it. But I can, right? A birthday just prompts all the thoughts. 

Back to my perfect week happened several times in 2022. They weren’t exactly the same but they were very very similar with common denominators. 

I took inventory of the times that were most amazing: 

• Colorado in June 
• Iowa in July 
• Iowa in August 
• Colorado in September 

They all had in common: 

• Schedule freedom 
• Family and or Friends connecting 
• Music 
• Shared experiences 
• Outdoors - hiking, golfing, concert, strolling 
• Healthy food  
• Time for creativity and work flexibility 
• Exploring, time alone balancing it 
• Purpose 

Review your work for what you want, too.

If you take inventory like this, you may come up with some things that surprise you. There were some surprises in mine.

I review my work life schedule for things I like too. I suggest you do the same because really… we’re choosing it. Even if you have a job and aren’t running your business. We chose the job, choose to stay, choose to keep living it the way we’ve always lived it. 

I don’t say that lightly. I need some reflection on my business and what I do, really have to do, and want to do. It’s time to delegate a bit more and clean up some systems. With every level of growth that’s going to happen. 

Reflection

Look at how far you’ve come not just in a belt notch or comparison way. It’s just you and what you want. It’s easy to look around at all you have and realize you don’t really want much of it. Two major moves and one smaller made it easy to take stock at physical things. It spills over into the rest of life. 

If you love every day and wake up excited about what you do, who you do it with, and the little pleasures you do most often… you may have what you want already. 

Exhale. 

But the point is, how we spend our days matters. 

For me and Flipping50® it starts with a bolder statement I’m reviewing with our team every Monday. They all need to know the mission. 

Mission Flipping50®

When she lifts heavy things, she can more easily weather heavy things in life.

She may ask your opinion. She’s not asking for permission.

She does not fear getting old, she’s got her eye on getting bold.

She doesn’t look forward to retirement, she is interested in rewirement.

She doesn’t feel invisible. She feels invincible.

These words tumbled out as I rewrote the mission for Flipping50® in January and for the Flipping50® Menopause Fitness Specialist.

We offer strength training programs, yes. We opened the 1st and only exclusively made-for-menopause fitness membership in the world, yes.

But we are more interested in what the strength training does for longevity than for your “guns” or arms. More interested in what it does for a woman’s ability to walk away or walk toward when she needs to.

We’re more interested in getting or keeping you off medications than toning your legs. More about getting the stronger voice to chase the dreams you have and handle what you must.

If you need help, we’re here. We’re open for the 12 week program that may make a lifetime strength trainer out of you, and finally get results without exhaustion or hours in a gym.

Yes, it’s for muscle, bone, and for brain. You get the tone as a bonus. More though, it’s for everything you feel and who you become while you lift a weight.

Lifting already? Tell me how strength training has changed your life. Some woman right now needs to hear it.

If that sounds like what you want, you’re in the right place. If you need support, our STRONGER program is open for 5 more days… so don’t procrastinate, don’t let yourself off the hook. We start April 1 and it goes through June 28 at your convenience. 

Resources: 

STRONGER: https://www.flippingfifty.com/getstronger 

Previous Episode You Might Like: Your Best 2023: a Free Workshop for Women: https://www.flippingfifty.com/best-2023/