Today’s guest is Maya French, founder of Koia. Koia is a plant-based protein drink, and Maya began the company by blending and bottling the drinks in her kitchen and then driving to local stores and offering samples of the product. As her company grew, her responsibilities shifted to more of a management role, and eventually she handed off the reins of the company to an investor who then became CEO. Though she’s not behind the steering wheel anymore, Maya is still very involved in the company and shares with us her vision of what it can become.

So listen in as we cover everything from randomly waking up to an email from a supporter who wanted to invest $100k into the company, the difficulties of measuring returns from influencer marketing, and how a conversation with Steve Harvey led her to change the name of the company to Koia.