Future Commerce

Korean 'Dopamine Sites' Let You Shop Without Shopping

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Phillip and Brian run the docket: why "proof of work" is the new luxury signal, what the AI export-control fight shares with a brand guarding its trade secrets, and how AI is flooding the patent office while quietly favoring incumbents. 

But perhaps the most profound part of the conversation lies in two trends taking internet culture by storm. "Tasteslop" and Korea's "dopamine sites" appear as distinct ideas, but they’re actually two faces of the same impulse: consumption stripped down to pure signal.

Key takeaways:

  • AI slop makes "proof of work" the new status signal.
  • Brands win by showing the process and the discards, not hiding them.
  • Software isn't the moat… chips, power, and craft are.
  • AI patent tools favor incumbents, widening the gap with upstarts.
  • "Tasteslop" and "dopamine sites": consumption as pure signal, minus the object.

    • Key quotes:

    • [~06:45] "When people aren't making up the machine, we start to question everything now." — Brian
    • [~10:00] "It's the entire PR campaign around it that shows you all of the discarded drawings that weren't used." — Phillip
    • [~36:00] "AI does not make this more of a level playing field. If anything… they can box the small guys out even more effectively." — Phillip
    • [~39:29] "You can't trademark taste." — Brian
      • In-Show Mentions:
      • "The Process Is the Product" – Insiders piece by Sophia Epstein
      • James Bridle – Ways of Being: Beyond Human Intelligence and New Dark Age
      • AI & Agentic Commerce hub
      • Emily Segal on "Tasteslop" 
      • STRATA: 10 Aesthetics Shaping Culture and Commerce
        • Associated Links:
        • Check out Future Commerce on YouTube
        • Check out Future Commerce Plus for exclusive content and save on merch and print
        • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
        • Listen to our other episodes of Future Commerce

          • Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


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          Future CommerceBy Phillip Jackson, Brian Lange
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