Nabbing exclusive rights to the prequel to "Shtisel," the series Netflix made popular around the world, is more than just a financial opportunity for Izzy CEO Nati Dinnar to put his fledgling streaming service on the global map. "Kugel" represents a chance to advance the interests of his homeland's reputation amid war in the Middle East, not to mention its struggling TV industry. 

See omnystudio.com/listener for privacy information.