Top 3 Ways to Wreck Your Real Estate Career and Your Life (CFFL 545)
Transcript:
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Good day everyone.
Jack Butala: Welcome to our show today. In this episode, Jill and I talk about the top three ways to wreck your real estate career, and your life. It's a real positive show for us today.
Jill DeWit: Oh my gosh. This is not a Jill topic obviously.
Jack Butala: Before we get into it, let's take a question, posted by one of our members on the LandInvestors.com online community. It's free.
Jill DeWit: Okay. Marcus asks, "In the land counties I'm looking at, they seem to retail roughly at $10,000 per acre. Should I use the $100 an acre suggested offer, and blast out 1500 offers, or up my offer price? Thanks in advance."
Jack Butala: I am so glad, Marcus, that you asked this question. And I'm so glad, [Yanni 00:00:46], our producer, included it in the show.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: You should never ...
Jill DeWit: Yeah.
Jack Butala: ... blast a county, with $100 an acre price where it's retailing for $10,000 an acre. You're wasting your time, you're going to upset a lot of people, and waste a bunch of money on mail.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: It's the same exact effect of offering somebody to buy an office building in Manhattan for $100 a square foot. It's just silly. What you're doing is earning a reputation for yourself that's not good.
Jill DeWit: Exactly.
Jack Butala: What you want to do instead, to directly answer the question is, if it's 10,000 bucks an acre retail, for sale, come in around 40 to 50 percent. 5,000, 4,000, and 6,000. There's a lot of variables. At this level, what we do, and how I price offers, has to do with how much cash I want to take out of the deal. It's not a percentage. If you buy a five acre property, and it's $50,000 according to your ideology, I would try to buy it for 40,000 or 30,000 and just to make a $10,000 spread, or some version of that. Pricing in general, is a very, very ... It's imperative to learn how to price to make this work. It takes a lot of practice. You can't do it the first time out.
Jill DeWit: You know though, the thing that's interesting that you were giving those numbers. We go for volume more than maximizing revenue, and I think that's important for people to know. The more deals you do ... Maybe they're smaller deals, but they're easier deals, and they're faster deals. That's our way, and it works out really well.
Jack Butala: You want to have a ... What you want to do when you get an offer campaign in the mail, is establish some type of consistency that yields predictable results.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: Jill and I in general, when we do a land campaign, I can almost bank on about one percent. For every 100 letters that we send out, we're going to buy a property. It's a little closer to 150, but we're going to buy a property that we know we can double our money on, for land. For houses, it's about 1,500 to 2,000 sometimes 2,500 offers we have to send out to buy a house, but the profit margin from a percentage standpoint is way lower. But the dollars that you yield on each deal is way higher.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: Does that make sense Jill, or we all just ...
Jill DeWit: Yeah, less deals worth more money,