How to use Free Data to Price Your Mailer (LA 1567)
Transcript:
Jack Butala:
Steve and Jill here.
Jill DeWit:
Cheers.
Jack Butala:
Welcome to the Land Academy Show, entertaining real estate investment talk. I'm Steven Jack Butala.
Jill DeWit:
And I'm Jill DeWitt. No, I'm not drinking. And we are broadcasting from sunny, Southern California.
Jack Butala:
Today Jill and I talk about how to use free data to price your mailer.
Jill DeWit:
Can't get you to laugh.
Jack Butala:
I can try.
Jill DeWit:
Oh, none of this makes you happy?
Jack Butala:
I love free data.
Jill DeWit:
Okay. Thank you. There we go.
Jack Butala:
Yeah, I love free data.
Jill DeWit:
I'm trying to get some good response or just happy fun.
Jack Butala:
Here it is.
Jill DeWit:
What?
Jack Butala:
This is a serious time.
Jill DeWit:
Okay.
Jack Butala:
I mean, this is like, there are people that are out of work and I think that they need some help.
Jill DeWit:
Okay. Let me back up. Let me just say one thing, for everyone here. People grieve in different ways. Some people are serious. Some people cry. Some people tell funny stories. Some people go silent. Maybe we're grieving in different ways. No way is right or wrong.
Jack Butala:
Yeah. I couldn't agree more.
Jill DeWit:
Okay.
Jack Butala:
Jill, I'm not criticizing you at all. I'm just saying, "Yeah, can I laugh yet?" I can laugh, not right now.
Jill DeWit:
You don't have to. Okay, then you are allowed ... Well, obviously, you want to be very serious, I still choose not to be serious. That's how I prefer things.
Jack Butala:
There's a great way to price mailers. I'm digging deeply, deeply digging into how to more accurately price mailers faster.
Jill DeWit:
Yah.
Jack Butala:
And we're going to share it, and probably have a couple of laughs at the same time. But this is not ... I don't think that the vast majority, maybe few months ago, I think everybody was laughing and saying, "Yeah, this is a great. Those guys are entertaining." And I would love someone to email me and say, "Oh no, you're, you're totally wronged, Jack, we just want to laugh. That's why we listen to your show."
Jill DeWit:
Okay.
Jack Butala:
We can do two shows.
Jill DeWit:
Would you call it entertaining real estate investment talk?
Jack Butala:
Right. I actually think this is entertaining, watching us bicker. For some people.
Jill DeWit:
That's hilarious.
Jack Butala:
When I've watch other couples bicker, I'm like, "Wow, finally, somebody else too."
Jill DeWit:
Okay.
Jack Butala:
I'm want to tell you my Vince Vaughn story along those lines. Joe and I are sitting in Manhattan Beach, right outside of Los Angeles, a couple of years ago at this Mexican place, having the greatest street Mexican food there ever was. And Vince Vaughn's three tables down and his kids are crawling on his head, and it's just ... And so he and I make contact, eye contact, and he's, he just looks at me dad to dad, not ... And I'm like, "Yeah, I got it." And his wife's yelling in his ear about something and, you know.
Jill DeWit:
Mm-hmm (affirmative).
Jack Butala:
And I felt great about myself.
Jill DeWit:
It's your turn.
Jack Butala:
I felt completely entertained.
Jill DeWit:
Exactly.
Jack Butala:
If a guy like Vince Vaughn could have the same family stuff that goes on, I might be okay.
Jill DeWit:
Okay.
Jack Butala:
So there's a lot of guys listening to this going, "You know what? Those guys are talking to each other like I talk to my wife sometimes." I might be okay.
Jill DeWit:
Okay.
Jack Butala:
How's that for entertainment? It's not that funny, is it?
Jill DeWit:
No, it's not that funny.
Jack Butala:
You want ha-ha slapstick, silly.
Jill DeWit:
It's okay. It's okay. It's all right. Thank you.
Jack Butala:
Before we get into it, of course, Jill and I already have, let's take a question posted by one of our members on the landacademy.com online community. It's free.
Jill DeWit:
Blake wrote, "Hi, this is an Excel question.