Pick a County and Price it - the Two Ps - PP - Its a Thing Now (LA 1475)
Transcript:
Steven Butala:
Steve and Jill here.
Jill DeWit:
Hi.
Steven Butala:
Welcome to the Land Academy show. Entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit:
And I'm Jill DeWit, broadcasting from sunny Scottsdale, Arizona.
Steven Butala:
Today, Jill and I talk about how to pick a county and price it. We all call it the two Ps. It's a thing now. It just became a thing because it was born out of a discussion in Discord about-
Jill DeWit:
I thought you were going to say disgust.
Steven Butala:
Well, maybe there is. No. On somebody's part there might have been some disgust. It's just one of those things where it's so simple. We all know we have to do it, like exercising every morning, but it doesn't happen often enough. In my case, anyway.
Jill DeWit:
Would you just pick a damn county?
Steven Butala:
That's it.
Jill DeWit:
That's it.
Steven Butala:
And get it priced.
Jill DeWit:
That's it. People get hung up on that.
Steven Butala:
This'll kick your whole career off.
Jill DeWit:
Totally. And don't pick one that we've all talked about.
Steven Butala:
Well said.
Jill DeWit:
Now I'm done. We don't have to do this episode.
Steven Butala:
Before we get into it? Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free, and if you're already a member, join us on Discord.
Jill DeWit:
John wrote, "How soon should I expect to start hearing back from my mailers? The first one, 600-ish mailers, went out on March 18th." So, this is cool. So Leonard, dear Leonard in Ireland ... I'll weigh in on this too.
Steven Butala:
Thank God.
Jill DeWit:
Dear Leonard in Ireland wrote a response that we have shared here. I'll read that and then I'll give you my response.
Jill DeWit:
Leonard wrote, "You should get a response in a mailer, but I typically buy one in 1500 sent. If I get a high response, it can be less than a thousand units per purchase, but you may not get a deal in only 600 units. Depends on how much the area is mailed. Great start and look forward to hearing your first deal. Not to say it doesn't happen, I got my first deal on a 200 unit mailer."
Jill DeWit:
Two things are going on here. I'll let you handle the second part, which is the volume that he sent. I'll handle, the question is, did it hit? Is anybody going to call me? This happens every single time, including to Steven and I. We'll send out these mailers, we're like, "When's it going to hit? When's it going to hit? When's it going to hit? Did we do something wrong? Did we forget our phone number on there? Is our address wrong?" We go through all the possible scenarios. Or, "They all hate them. I did something wrong. Everybody's shredding them right now. I'm not getting a response." And then you watch, you wait two days and here comes a blast of response. It's always our first reaction that we just, we're like, "Oh no." The calm before the storm.
Steven Butala:
I take it even more seriously than Jill. I'm like, "Ugh, I guess my career is over."
Jill DeWit:
Yeah, "My pricing, I'm done."
Steven Butala:
I guess all the land that's ever going to be sold, is sold.
Jill DeWit:
Is done. That's right. We're done. No one's going to do this anymore. What have we done?
Jill DeWit:
Yeah, whatever. No.
Steven Butala:
I'm just joking.
Jill DeWit:
So funny.
Steven Butala:
I used to do that a long, long, long time ago. Way before Jill. I obviously stopped doing that.
Jill DeWit:
Tell me about what you think about the volume he sent though. That's the thing I want you to touch on real quick.
Steven Butala:
I think it's crazy. I think Leonard was very, very nice about it.
Jill DeWit:
He was politically correct.
Steven Butala:
I'm running out of analogies to explain this. Now I'm thinking it's might be biological, that makes somebody want to test this mailer concept.