Welcome to the wide world of niche dating apps. There's an app for almost every group -- Muslims, vegans, the kink community, cat lovers, farmers, rock climbers, and many more. All aimed at helping specific communities find "their people." But do these apps work, and are they sustainable as a business?

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Bumble is the second most downloaded dating app in the U.S., behind Tinder. Dubbed the "feminist dating app," the "anti-Tinder" was designed to make dating feel better, safer, and less creepy for women. But does Bumble deliver on its promise? In today's episode, the story of how Bumble came to rival the power of Tinder and Match Group by harnessing the brand power of feminism. 

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Dating app execs don’t like to explain how their matchmaking algorithms work– they’ll claim it’s too hard to explain, or that they just can’t talk about it, Fight Club style. But critics say that if daters really knew how basic the algorithms are, they might not put so much blind faith into them. In this episode, we dive into just how these algorithms work and speak with daters trying to hack the code that controls their love lives.

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Tinder, Hinge, OkCupid, The League. If you’ve ever wondered why using these different dating apps feels similar, it may be because they’re all owned by Match Group, the company that helped start online dating in the 90s, and now owns two-thirds of the dating app market. Today, Match is a dating app conglomerate with millions of users and over 45 brands around the world. That’s billions of dollars worth of swipes and subscriptions. But does paying for what Match Group calls “superpowers” — things like Hinge’s ‘roses’ and Tinder’s ‘super likes’ — get users any closer to connecting with real-life people? 

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When Tinder launched in 2012, it changed dating culture and our expectations around dating forever by leveraging the iPhone and gamifying the dating experience. But did the rise of dating apps make finding romance easier or harder, and what are the consequences of playing a game that never ends?

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This season, The Verge and New York Magazine's The Cut trace the evolution of the multi-billion dollar dating app industry. Through conversations with industry leaders, experts, and users, hosts Sangeeta Singh Kurtz and Lakshmi Rengarajan explore the modern dating landscape forged by companies like Tinder, Bumble, and Hinge, and their impact on our hopes for connection. Looking at the past decade of dating, we're asking the question: are the goals of dating app companies aligned with our romantic aspirations? New episodes begin Wednesday, January 11th.

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Mark Zuckerberg has a vision for the future -- that in a few years, we’ll be living our digital lives in a blend of augmented and virtual reality. The metaverse. To pursue that vision, Zuckerberg’s renamed his entire company and invested billions of dollars in a bid to make Meta the leader of the next tech platform. In our season finale: what are the chances his bet pays off, and why it would give Meta more power than ever.

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Meta’s most expensive acquisition ever and one of the most used communication apps in the world: WhatsApp. With over 2 billion users, WhatsApp is embedded in the social, economic, and political infrastructure of countries across the globe. For better and worse. The story of WhatsApp’s incredible power, as told through its largest market: India.

NOTE: There are descriptions of graphic acts of violence in this episode. If you want to skip these descriptions, the section begins at 20:45 and ends at 22:05.

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Facebook defined an era of social media built on our connections, our social lives. We’re watching that era come to a close. Now, your main feeds of both Facebook and Instagram will use AI to start increasingly recommending content from people you don't follow. Kind of like another major app you may have heard of – TikTok.

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Facebook used to brag about how its tools helped politicians swing elections. Now, the platform’s relationship to politics is much more complicated. Today: the story of how one politician again and again forced Zuckerberg to confront his own role in democracy.

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