In episode sixty six of the Glow Journal podcast, host Gemma Watts talks to the founder and CEO of Saie, Laney Crowell. 

There are very few people who have experienced the the media’s shift to digital in the same way Laney Crowell has. Laney was, quite literally, at the epicentre of the change. 

Upon graduating from college, Laney moved to New York to pursue her dream of working in magazines. After working at both Lucky and Elle, Laney became aware of the direction in which fashion and beauty were heading, and subsequently took a role at digital publication StyleCaster as it launched in 2008. 

The success of that launch led to Estee Lauder head hunting Laney and, quite literally, presenting her with a list of roles asking “Which one do you want?” She then became Executive Director of Online Global Communications for Estee Lauder, and was responsible for the launch of all of the brand’s social media channels and influencer marketing department. After five years at Estee, Laney left and launched her own her blog, The Moment, focusing on clean beauty. Listening to feedback from her growing audience, and drawing on her own experience, Laney realised there was a space in the market for a clean colour cosmetics brand that felt fun to use but also really performed. Saie launched only 18 months ago, and in that time the brand has won over 10 prestigious beauty awards and is now stocked in some of the world’s largest beauty retailers, including Sephora, Goop and Cult Beauty. 

In this conversation, Laney shares why she feels growing pains are both necessary and unavoidable, the difficulties she faced when raising funds for the brand, and how chasing an editor down the street led to her first industry role. 

Read more at glowjournal.com

Follow Saie on Instagram at @saiebeauty

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

Hosted on Acast. See acast.com/privacy for more information.