The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete.

CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit.

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Related Links

• Copywriting Q&A: The Magic Bullet for Effective Copy
• Features vs. Benefits Quiz: Test Your Copywriting Knowledge

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