LashCast

How's your work/life balance? Is there really such a thing? For me finding a perfect balance between life and work has been about as difficult as finding hair on my head. Sad but true. Finding balance for me is a myth and in today's episode, we give you a sneak peek into what is going on with our business between now and the end of June.We have a lot going on and wanted to share our process on how we are going to get through this crazy time (we don't share this in the podcast, but I'm guessing there will be some late nights with me crying "why me?"). I know many of you are burning the midnight oil on a side gig (maybe lashes are your side gig) and we wanted to encourage you with how we plan to work through this busy season. GET ACCESS TO OUR LASH ALLERGY WEBINARWhen you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve.LINK: https://bit.ly/3gzDR7wWIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis are on sale any day. Go to our IG page to get the link. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

How much has your life changed since the pandemic hit us back in March of 2020? For us, the pandemic brought about a lot of change. We had to cancel the LashCruise (lost a bunch of money on that), close Tussanee's lash business and I decided to let my beard grow way beyond what was natural or socially acceptable. It was a tough time with all sorts of changes being forced upon us (thankfully only my family had to deal with my changing beard). As I've gotten older, I've gotten a little more comfortable with the idea of change, but that said changes can still hurt. Just because I know change is normal and expected doesn't make the loss that comes from some changes any less painful or stressful (I had a beard joke planned for here, but the censor came in and removed it...lucky you). Today we have Lorena Ashmore of Dear Lash Love on our show, and she shares her journey over the last year. Everything in her life changed last year: Lorena had surgery, she got engaged, she got pregnant, the pandemic shut the lash industry down, and her podcasting partner of 2 years decided to end their top-rated podcast. It was a crazy year that pretty much touched every aspect of her life. As I watched from the Instagram bleachers in the stadium of life, I saw Lorena go through all this change with grace and kindness. Lorena pretty much shares everything on her IG page and after seeing everything she went through, I felt it would be great to have her on the show to share how she managed to get through such a crazy year. I know you will be encouraged by her honesty and grit. We really enjoyed hearing about her journey and I know you will too. ANNOUNCEMENTS:GET ACCESS TO OUR LASH ALLERGY WEBINARWhen you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve.LINK: https://bit.ly/3gzDR7wWIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Every once in a while...I'll get a DM, email, text, or maybe post online from a concerned artist letting us know we are hurting the lash industry. It usually goes like this:(Playing the part of the "concerned lash artist" is Cardi B.)Cardi B: Hey mother $%#&@...you are one lame #$&!!!Okay, that actually has never happened to us...at least not that aggressive...but we have gotten messages telling us we are bad for the industry and are hurting naive lash artists. (BTW who thought Cardi B would be good for this part? I need a new casting agent.)With that as our backdrop, Tussanee and I feel it would be helpful for us to explain why we do what we do. Do we like being difficult? Are we needy and hope someone will pay attention if we say crazy things? Are we just brainwashed pumpkins who watched too much Sponge Bob with our kids?What is it the drives us to keep saying things that run contrary to many lash trainers and lash brands? In this episode, we unpack this and share how our DNA was formed. We weren't always like this but over the years certain events and people had an impact that really changed how we approach beauty and the lash industry specifically. In the end, we want you to think for yourself. You don't need to agree with us or preach what we preach. We want you to question everything and to the best of your ability to really understand "the why" behind "the how". With this podcast, we want to challenge the way you think and have you reflect on why you do what you do. If your answer is "I do this because this is what my lash master taught me"...then I'd say it's time to dig deeper and really find out why you believe what you believe. It's time to stop being a lash zombie. BTW...we always welcome feedback and criticism people throw at us. I know most people who don't approve of our ideas are doing this because they want to protect the lash industry. I don't think they hate us...they just think we are wrong and want to stop misleading other artists. The motivation is a good one so it's hard for me to cast "hate" on them. So if you have something to share with us, please do. ANNOUNCEMENTS:GET ACCESS TO OUR LASH ALLERGY WEBINARWhen you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve.LINK: https://bit.ly/3gzDR7wWIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Do you have dreams of being a lash salon owner one day? How about having your own product line? Or maybe you want to be a circus clown with huge lashes. (Wait a minute...That's my childhood dream...just forget about it). If you are like most lash artists I know, you probably have some ideas and dreams of what you want to do someday (What? You don't want to lash alone in a room for 40 years?).If you are a dreamer, this interview is for you.In today's episode, we sit down with Kellie Pillors, owner of the Lash Factor Studio and Lash Factor Studio Academy, to talk about how she built a lash and PMU business that also provides medical beauty treatments. Most lash artists struggle to just hire a couple of lash artists, but Kellie decided to go big and hire medical professionals too. Kellie is quite the unicorn, and we felt her story would inspire and encourage you to think out of the box and try something new (How about lashes and pig farming? Could that work? Okay...not all ideas are good). BTW...if you are doing something unique like Kellie, let us know. We'd love to talk to you and maybe we'll have you on our show in the future. Lash Factor website: www.lashfactorstudio.comLash Factor IG: @lashfactorstudioANNOUNCEMENTS:GET ACCESS TO OUR LASH ALLERGY WEBINARWhen you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve.LINK: https://bit.ly/3gzDR7wWIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Need some ideas on how to grow your business? If you're not using partnerships you're missing out (I know I missed out in partnering with my best friend Steve Jobs and Apple back in 1977...still kicking myself). Back when Tussanee first started her lash business in the lash dark ages of 2005 (we used rocks as tweezers), she partnered with a lot of local businesses and associations. If she hadn't come up with that idea (I was against it like I was with Apple), she wouldn't have gotten busy as quickly as she did. Partnerships made a huge difference in the early days. Today, we have business coach April Meese on the show to talk about why and how you can go about building business partnerships. It's a game-changer and while it will take some work, building these partnerships is a long-term strategy that will help your business continue to grow to the point you could start hiring staff. Interested?Once you listen to today's episode please let us know if you have done this yourself and how did it work out? We'd love to hear how partnerships have helped you!April Meese website: https://www.aprilmeese.com/IG: @aprilmeeseincANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

What is going on with premade fans? I know a couple of smaller brands who have completely run out and I know of at least two major lash brands whose inventories are low. Is this premade fan lash apocalypse that the lash prophets warned us about? Or maybe the lash gods are mad that some of us sold out the industry and started to use premade fans...it's judgment day. Okay, enough of the silly excuses. The truth is the premade lash industry has been hit like many industries by the Covid shutdowns around the world. In today's episode, I break down what is going on in the lash world, and why we are experiencing this shortage. I do want to give a shoutout to Jamie Butler of LashBase and to Carson Varney of Lost Artistry Lash. These two lash bros shared their insights with me so I could turn around and serve you with the latest info. Without their insights, I wouldn't have a whole lot to share with you other than stating the obvious. Now if you are not a lover of premades, I hear you, but please don't feel this is your moment of vindication tell us that premades were never meant to be. Premades will be back...this is just a little setback (like pretty much all of 2020). ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

I have really grown tired of the endless amount of DMs I get from you "busy" lash artists asking me for advice on how to get rid of all these high-paying clients that book out for years in your schedule. I know it's tough for you. That said in today's episode we want to offer some help and encouragement to those lash artists who are still struggling to get their books filled up. If you are struggling to get your books full, we know your pain. When Tussanee first started doing lashes in 2005, nobody knew what lash extensions were. She had to give away the service for free after doing a facial just to get the client to try (it was like selling crack...they were instantly hooked). Today our new friend Ivy Bailey shares how she built her business after she moved to a town and knew only one person. That could be a death sentence to a lot of lash artists' careers but Ivy rose up to the challenge. After hustling for 6 months her books were full and she had a 3-month waitlist. This didn't happen by accident or good luck. Ivy had some great business practices that helped her to create loyal clients who became her lash evangelists. In today's episode which we recorded off of Clubhouse, we get into the details on what Ivy did and how you can do it too. We know you'll love Ivy's story and get some great tips on how you can get your business growing today!ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class that she will be holding on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Do you currently feel stuck with your business? Do you ever struggle with what to do next with your business? Do you want to see big changes but just don't know where to start? (I had this hope with my hair but I gave up.)If you are struggling to make changes in your business, you are not alone. Change is difficult...change is scary (being bald is scary too but we'll save that for another podcast). It's amazing to what lengths I will go to when it comes to avoiding change or making big decisions for our business (I just realized I really need to clean all the dust bunnies out from under my bed and my kids' beds and wait...what about my friend's beds?). Making changes in my business can sometimes take forever to happen because I find so many other things to distract me.Does this sound like you? In today's episode, I share how we approach making changes in our business. Once you hear our "secret" it probably won't blow you away...it's very simple but it's a mindset one needs to have if you want to continue to level up your business.Once you hear my thoughts on this, please go to our IG page and let us know your thoughts on our tip. As always, we love to hear from you. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

The LashConference (AKA LashCon) is entering its third year and today Jenelle Paris, the CEO of Lash Affair and host of Lashgasm Radio, interviews us about our experience with the LashConference. Normally we interview others about their life and business adventures but today we thought we'd share Jenelle's podcast that we were on recently where we go into some lessons learned from past LashCons and give you a peek into some of the things we hope to do this coming year. There is a second half to this podcast where we share our experience of working in California during the Covid shutdown. If you want to hear that part of the podcast please look up Lashgasm Radio on most podcasting platforms or go to Lash Affair's YouTube page and you can watch the video. The interview picks up at about 53 minutes into the episode. Hope you enjoy hearing about our adventures of producing this event and block out your calendars on November 6-8, 2021 as this year's con will be the must-go-to-lash event of the year. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

A year ago this week, we had to shut down our business and we had to cancel the ill-fated "Lash Cruise". It was a tough week. On the news, we were being told we just needed to stay home for two weeks to help "flatten the curve". I had a sinking feeling two weeks would not be enough. We ended up being closed for more months in 2020 than we were open. That all said, looking back I have to say I'm so thankful for the shutdown. Yes, money got tight and there was a lot of fear about what was going to happen. But one of the real blessings of 2020 was I got to slow down for the first time in my life. While at home I worked maybe for 6 hours and the rest of the time I hung out with my kids and amazing wife. It was a wonderful time to connect, make dinner together and watch shows and play games. Since life has begun to get back to normal, I have decided to keep my relationships a high priority. I don't want to go back to the 80 hour work weeks. I don't want to wait 5 years to call an old friend from college. I don't want to resent hanging out with my family because I have "work" to do. Yes, there will be a week here and there where I will need to work more, but I don't want to look back at 2021 and see a wasteland where all I did was work. I want to invest in the people in my life that matter most. In this episode, I share some of my thoughts on this Covid year anniversary and encourage you to take some time to enjoy your life and the ones you love the most. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in the Spring!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]