LashCast

The Covid lockdowns taught us a lot of lessons in 2020. Don't depend on the government to rescue your business, don't depend on manufacturers overseas for your products, and most importantly, always listen to LashCast before you go to bed at night with your nightcap (okay...maybe the 3rd lesson is more me just trying to brainwash you). That said, getting products from lash companies in 2020 was difficult at times...in fact, it's still difficult to get premade fans in 2021. Mike and Shauna of LivBay Lash, who are always thinking outside the box, had dreams of buying a manufacturing plant overseas...sounds fun! Unfortunately, after they did some research and they came to the conclusion that this idea would not float. "So if we can't own our own lash manufacturing plant overseas...how can we achieve our lash dreams of world domination?" they thought (Okay...I just made that up...but you'll get to hear what they really thought on our episode). Once they realized making a manufacturing plant overseas wouldn't work they started to think about producing lashes here in the States. While the idea at first seemed crazy, as they looked into it and met with engineering firms, the idea seemed quite plausible. In today's episode, Mike and Shauna come on our show again to share about their journey to bring lash manufacturing here to the states. As expected it hasn't been a cakewalk. They expect to be producing lashes out of their location sometime this summer, and we can't wait to give their lashes a try. As an added bonus we also discuss some of the pain points of salon ownership towards the second half of the episode. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING ON THE WEEK OF JUNE 7THSave November 6-8, 2021. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

When I got a job at an A&W Restaurant back in the '80s (yeah synth-rock rules!) I came home one day and complained about my boss to my dad. My dad wasn't very sympathetic; he told me that if I don't like what I'm doing, I should quit my job and do something else. "What? Quit? I just wanted to complain...I wasn't trying to do anything crazy like actually find a job I like...that requires more work!"As I grew older this advice has grown on me. In my younger years, I really liked to complain...I was really good at it...but it did not serve me well. No one wants to follow a leader who complains. It's quite uninspiring. In today's episode, we talk about this lame habit and why you really need to retrain your way of thinking. It will help you become a better leader and help you grow your business!ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING ON THE WEEK OF JUNE 7THSave November 6-8, 2021. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Being different can be scary (which explains a lot about my life). When we started Integrity Lash back in 2006, we made a conscious decision to not follow the pack. We wanted our business to be different in as many ways as possible. When we decided to do LashCon a few years back we once again decided we didn't want our lash conference to feel and look like every other conference. We wanted the event to all about the attendee and not the speakers (we have no special tables for speakers, we don't give awards to our speakers...etc). This event was first for the attendees and the speakers are invited to come and serve the greater lash community. In this episode today, Paul breaks down all the areas that make LasCon unique and different from all the other conferences you might be looking at. We hope you'll be inspired to rethink how you do business and maybe be a little more brave not to follow the pack. Over the years doing our own thing has really served us well. Plus we want to give you a sneak peek at all the cool new things we are going to do this year...it's a lot! There are more parties, more networking opportunities, more sponsors, and more amazing speakers than ever...and plus so much more!Ticket sales will be going up on June 7th....so mark off your calendars. There will be a special giveaway to the first 100 people who buy a ticket...you don't want to miss out.ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING ON JUNE 7THSave November 6-8, 2021. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

When Tussanee first got into business, she thought all she needed to do was be a great lash artist. Quickly she realized that she also needed to be a great salesperson, marketer, janitor, and horse wrangler (we'll explain the horse thing another time). Just being great at lashes was not enough to grow her business to a 7 figure lash salon...she's learned as I'm sure you have, you need to wear many hats (I prefer top hats as they are very pleasant to wear while I walk around town inspecting people's gardens for flees...Okay I've gone off the rails a little today...my apologies). In today's episode, we are excited to have Benton Crane, the CEO of The Harmon Brothers, join us in the LashCast studios. If you don't know who the Harmon Brothers are that's okay...they won't take it personally (we're all professionals here). That said I know you have seen their work....they have produced some of the most viewed ads on YouTube and Facebook: Purple, Squatty Potty, Poo-pourri, and Lume (they're funny too...unlike a lot of my copy...sad face). Their ads have collected over 1.4 billion views (just 1.4 billion more views than our ads) and the companies they have worked with have made over $400 million in sales. Okay... but why have Benton on our podcast? Some of you might be thinking, "I'm not a multi-million dollar business and I don't sell bathroom products". True....but you are a marketer whether you like it or not...and Benton knows marketing. In todays' show, Benton shares some gems (and some other virtually rare rocks) with us. We talk about the importance of setting your business apart from your competition, paying attention to small details, messaging mistakes, and being authentic with your audience. We loved our time with Benton so much, we asked him to be a speaker at LashCon (and he said yes...even after our interview was over...amazing)! So you are getting a little sneak peek today. I'm sure you will enjoy this episode as much as we did to record it. Harmon Brothers has some amazing online resources that are super affordable. Check out the links below and hopefully, some of the Harmon Brothers magic will rub off on you (I'm rubbing Harmon Brothers all over me every day now...eww). Harmon Brothers University: https://harmonbrothersuniversity.com/start-homeHarmon Brothers Podcast: Poop to Gold https://podcasts.apple.com/us/podcast/poop-to-gold-with-harmon-brothers/id1462554440Benton Crane: https://www.linkedin.com/in/bentoncrane/ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in late May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Running a business can be sooooo frustrating! Right? Sometimes I just wish the zombie apocalypse would happen today. I'd be on the sidelines cheering for the zombies. Being a business owner is not for the faint of heart. Over the years I have learned that is best for me to stay quiet and not really say anything when I'm hurt or angry. Generally, I don't really say anything wise or do anything really productive. In today's episode, I'm going to share some tough love. Some of you like to use your IG feed and your FB Page as a way to vent your frustrations about clients, other lash artists, or lash brands. Today I want to help you shift your mindset some, so that you can create better coping mechanisms and not hurt your business with posts that pretty much turn off potential clients. When you are done listening to this episode, I'd love to hear your thoughts. Please let me know if you agree or not. If you don't agree, I'd love to hear why you don't. I'm always open to learning and hearing different opinions. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUTTickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in late May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

When you started your lash business were you aiming to be the K-Mart of lashes or was your dream to one day be more like the Nordstrom of lashes? (Does anyone even remember K-Mart?)Being a high-class establishment that is known for taking care of its clients isn't just something you throw together by accident. You need to build systems, establish high standards for customer service and you need to have the best equipment. I see a lot of lash artists work hard to be great at lashing but then cut corners in their choice of equipment and furniture. Sorry IKEA is not high-end. "Please enjoy my Ektorp in the waiting area." Today, Courtney Buhler the CEO of Sugarlash Pro comes onto our show to talk about her new venture, Plush and Oak. Her new company has created a high-end-looking lash bed that won't' break your bank. Courtney shares about her journey in bringing this product to life (it's taken years) and why this lash bed could help you charge more for your services.If you want to get your own upscale lash bed, Courtney wants to help you save $100. Use the DISCOUNT CODE: LASHCASTPODCAST when you checkout and you'll save some cash. The website is listed just below. Follow:Plush and Oak: @plushandoakhttps://www.plushandoak.com/Sugarlash Pro: @sugarlashprowww.sugarlashpro.comCourtney Buhler@courtbuhlerANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUTTickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

As a business owner, I have often dreamed of having superpowers. "Oh look, the bank account is low on cash...no problem, I'll use my superpowers and print money (legally) with my trusty lash utility belt".Okay...none of that works or makes any sense. I just wish I could snap my fingers and fix things. Sadly I have yet to develop any powers that just fix problems like unhappy customers or cash flow issues. In today's episode, Tussanee and I sit down and talk about a power we have developed over the years...the power of agreement. It's not quite a superpower but it can really help you when things get sticky with a client or you have a client on the phone who doesn't want to book an appointment with you because your prices are "too high". This is a quick episode and I'm sure this is something you can pick up very quickly and you'll see your customer service and sales improve as a result. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUTTickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

We all have setbacks....to be human is to have to deal with setbacks and losses. For many people when a setback comes, they seem to embrace it and use it as the reason why their life hasn't gone as they hoped (I would have had my own lash salon by now, but my potential landlord smells like popcorn and I couldn't work with him). Some people like Sarah Robertson get pushed down by very difficult setbacks (in her case Multiple Sclerosis) and yet somehow rise above the excuses. Sarah and others like her use these setbacks to be a blessing to others rather than an excuse to just check out and complain.In today's episode, Sarah shares her lash journey in how she built her business (she share some great tips), and then she gives us a peek into what it's like to work and deal with MS. Her story is inspirational. We are so glad she agreed to come on and share her struggles and how she's working through them. We all have our struggles (many of us are really good at hiding them) but learning to work through them rather than using them as an excuse is no easy task. We hope you'll be encouraged by Sarah's story as much as we were. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUTTickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Want to stand out from your competition? I know we do with our podcast (we are thinking of starting Taco Lash Tip Tuesday soon on IG to help us differentiate ourselves from the 1000's of other lash podcasts). Doing something out of the norm is really how you're going to make your business rise above the sea of sameness. There are a lot of good lash artists in the market...so you need to find little things that can set you apart (We're the only lash podcast with a pug as our mascot!).In today's episode Tussanee shares one thing she does that provides her clients a little extra comfort during their appointment. It's not life-changing...just a small thing she does that her clients enjoy and helps their eyes feel better during a service. We also dive into a little about lash theory and how one can get a better bond. You'll get a little sneak peek into Tussanee's Lash Retention and Styling course she is offering this May 22-23, 2021 (click on the link below for more details...we have 2 seats left...no pressure). Hopefully, you'll give our tip a try and then keep asking yourself, what else could I do in my business that will help to set me apart from my evil demonic competition (I like to think of my competition as being demons...everyone, for the most part, hates demons...okay maybe this thinking of them as demons is a little too much...maybe). ANNOUNCEMENTS:TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left!https://bit.ly/2RQxwNLWIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Have you had to close your salon and start over at a new location? If you have, you know it can be very difficult and discouraging.For me, I had to start over when I was in the FBI witness protection program after I testified against the world-renowned gangster "One-Eyed Billy Bob". Okay...that's not true...Billy had two eyes...but you get the point...starting over because you had to move or because you put your life on the line to be a "star witness" is something most of us hope only happens once at most. In today's episode, we sit down and talk to Christy Leigh Gurnari about how she's had to restart her business many times (BTW...the drugs are wearing off and what wrote earlier in this post even seems a little odd to me). Christy Leigh is a military wife which means she has had to get used to moving over the years. Her energy and love for our industry is quite contagious and I know you'll love her story. She's an inspiration to us and I know she will be for you. ANNOUNCEMENTS:TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis are finally on sale!https://bit.ly/2RQxwNLGET ACCESS TO OUR LASH ALLERGY WEBINARWhen you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve.LINK: https://bit.ly/3gzDR7wWIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfIG: @[email protected] our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]