Have you ever started something with no idea where it was going to take you? When we recorded our first episode in October of 2017 and then published it in January of 2018, we had no idea that 3 years later we'd be where we are today. When we started our podcast we had a busy salon and saw a need in our industry for more free education....we had no plans for LashCon, LashCruise, webinars, or anything else we were working on.We just hoped we could be a blessing to our industry and help lash artists be better at their craft and running their business. In today's episode which is jammed pack with value for you, we take a look back at our biggest podcast fail, our most embarrassing podcast moment, our favorite lash myths that we busted, our favorite podcast moment, our favorite episodes, and what episodes you love the most. On top of that, we share over 10 business tips that will help you be a better business owner! These are some of our best lessons we have learned in our 15 plus years of being in the lash industry. If you are "newer" to us, we want this episode to be a guide on what episodes you should go back and listen to.At the end of the episode, we share an opportunity you have to part of a focus group we are starting! We need your help so we can better serve the lash community. Thank you for supporting us over the last three years. We love serving our lash community and are looking forward to the next 100 episodes as we continue to talk about lash and business topics that help you grow your business. LINK TO APPLY TO OUR FOCUS GROUP: https://docs.google.com/forms/d/e/1FAIpQLScDA2IpkUrDccNUe3q7kmsJHDvTa_ltyYa9vN7G3uauDaypLA/viewform?usp=sf_linkANNOUNCEMENTS:GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Cheryl of Untamed Artistry joins us again to talk about the lash education industry. Cheryl is one of our favorite people and today in this episode we might step on some toes regarding this topic. While our industry is quite new, it has been around for around 15 years and not a lot has changed in how lash trainings are held around the country. Most trainings are two days: day one you learn theory and work on a doll head and on day two you work on a model or two. Cheryl thinks we can do better.Cheryl shares how there are limits to how much we can learn in one day and maybe it's time to rethink our whole training process. Because of technology, there are so many more ways for us to communicate information that can personalize the education experience. While this is a long episode, we feel it's an important one for you to hear. Once you are done with the episode, please take a screenshot of this episode and post it on IG. Let us know what you think and share it with the lash community. Guest Announcer: Katrina Di of Guava Esthetics in Tucson, Arizona ANNOUNCEMENTS:GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

One of the most common struggles I see lash artists dealing with is client boundaries. There isn't a day that goes by where I don't see someone on Facebook or Instagram complaining about a client who is always late or doesn't wash their lashes. Sadly the advice I see given to these struggling artists isn't always the best. I know it can be frustrating dealing with clients who don't follow your aftercare instructions or come late to every appointment (but somehow find time to stop by Starbucks on the way in). The most common advice I see is that the lash artist should fire their client. Sounds good at first and it's for sure empowering...but is it really the best way to run your business? How many clients can you afford to fire?Today, Erika joins us and we get to sit down and talk about all things client boundaries. Tussanee has been dealing with clients for over 15 years now and has tried pretty much every tactic under the sun. Today we all sit down and share all our best practices when it comes to getting control of your clients...btw...we don't suggest you fire every client who can't abide by your rules. We like to let consequences be the teacher rather than us.Hope you enjoy this episode and as always please feel free to reach out to us on Instagram or email. ANNOUNCEMENTS:GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

We are excited to have Lance Courtney back for one last session. Last year he taught a breakout session on customer service and the front desk. We first heard this talk 3 years ago at another conference and knew we had to have him at LashCon last year. There is so much goodness in this episode...BTW...This is our last LashCon preview. If you like what you hear today, you'll want to sign up and join us this weekend on November 15-16, 2020! ANNOUNCEMENTS:THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣⁣First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣⁣With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣⁣If you want to be profitable and professional, sign up for the con today. Tickets are currently $209.⁣We also have a payment plan where you only need to pay 50% now. ⁣⁣Go to www.thelashconference.com to sign up today!GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Do you have a team? Are you booth renting? Do you pay commission? Are you thinking of hiring other lash artists at some point? If you have staff...how's it working out for you? If you're like most salon owners I know, it's can be quite difficult to keep your business running smoothly, to be a strong leader, and to keep your business profitable.No one is born knowing how to run a salon, and if you are like many lash artists I know, you probably just copied the salon you once worked for or worse (if you never worked for a salon) just make it all up as you go. If you want to have a strong and successful salon, you need to have a solid business system that really takes care of your staff. Winging it will only end up in a lot of pain and suffering. If you've been listening to our podcast, you know we're huge fans of Team-Based Pay or what I think is more accurate...Team-Based Culture. In today's episode, we have the head of education from Strategies, Michael Yost, joins us to talk about this amazing salon business system. Michael spoke at LashCon last year, and we want to share his talk to give you a preview of the kind of presentations you'll get at the VIRTUAL LashConference this November 15-16, 2020. If you have staff or if you ever want to hire staff, you seriously need to consider using the Team-Based Culture business model. In today's episode, you'll get a good overview of what this system and how it can help you build the business of your dreams. We'll be back next week with two more LashCon preview episodes. If you like what you hear today, you'll want to sign up and join us on November 15-16, 2020! ANNOUNCEMENTS:THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣⁣First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣⁣With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣⁣If you want to be profitable and professional, sign up for the con today. Tickets are currently $209.⁣We also have a payment plan where you only need to pay 50% now. ⁣⁣Go to www.thelashconference.com to sign up today!GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

In today's replay, we are featuring a talk from Sheila Bella at LashCon 2019. Sheila is a PMU celebrity artist who has built a 7 digit beauty business as well as a 7 digit coaching business. She knows how to build businesses and she's here to share how she did it. Her presentation was easily one of the favorites of the weekend, and we are super excited to have you hear this talk. BTW...we are fortunate to have Sheila back again this year on November 15-16, 2020. Plus she's joining us for our Virtual "Tik Tok" Party on Sunday night. I hope you'll be inspired by Sheila's talk as much as we were. ANNOUNCEMENTS:THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣⁣First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣⁣With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣⁣If you want to be profitable and professional, sign up for the con today. Tickets are currently $209.⁣We also have a payment plan where you only need to pay 50% now. ⁣⁣Go to www.thelashconference.com to sign up today!GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Today we are releasing one of my favorite panel presentations at LashCon 2019. In this session, we had Jamie Butler (LashBase), Katie Gross (Lash Artist Box), Mike & Shaune Jones (LivBay Lash) Malaena Kelson (Lash Happy) and Lana Wyer (Lux Uncut) come together and talk about building a second business based on their lash passion. Becoming a lash boss is an amazing and fulfilling career, but for many of us, we didn’t realize how physically demanding it can be. When our backs tighten up or our wrists scream in pain, one has to question can I really do this for another 20-30 years? Our industry is still so new and because of that, there are a lot of opportunities to serve our industry without having to do lashes for the rest of your life. In this recording, we talk with a handful of lash bosses who are training, developing products, and starting side businesses that support our industry. I hope you will be inspired by their stories and begin to think outside the box as to what you could do to bless our industry besides doing lashes in a room. ANNOUNCEMENTS:THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣⁣First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣⁣With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣⁣If you want to be profitable and professional, sign up for the con today. Tickets are currently $209.⁣We also have a payment plan where you only need to pay 50% now. ⁣⁣Go to www.thelashconference.com to sign up today!GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

What numbers do you track that help you to know if your business is growing and healthy? For most solo operators, just looking at your calendar and your bank account is enough to know that you are busy and making money...but that won't work once you start to hire staff. There are a lot of numbers you can track for your business, but Daryl Jenkins from Strategies is here to help you measure the right numbers that will help you grow your business the most. We recorded this talk back in October of 2019 at LashCon. This was one of about 28 presentations we had over two days and as we get ready for LashCon 2020, we are releasing some of our favorite talks over the next few weeks. If you like what you hear, then you'll love what we have in store for you this year. BTW...If you like this podcast, please give us a review on iTunes!ANNOUNCEMENTS:THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣⁣First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣⁣With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣⁣If you want to be profitable and professional, sign up for the con today. Tickets are currently $209.⁣We also have a payment plan where you only need to pay 50% now. ⁣⁣Go to www.thelashconference.com to sign up today!GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

In today's episode, we are bringing you Lance Courtney, the closing keynote speaker from LashCon 2019. There's a reason why we saved Lance for last...his talk will both inspire you and give you practical things you can do to change your business today. In this talk, Lance shares some of the best practices that he sees top salons doing all over the country. You'll want to take notes. :) Lance has done it all in the beauty industry...salon owner, manager, product line owner, speaker, author, and more. We were very fortunate to have Lance join us last year and now you'll get a chance to see what all the talk was about last year. The LashConference is a little more than three weeks away and to help you get hyped up and ready for this year's event, we plan to release another 5 or 6 talks from last year's event. If you have not signed up yet for this year's con, once you are done with all these talks you can still sign up even if it's a day or two before the event. If you like this podcast, please give us a review on iTunes!ANNOUNCEMENTS:THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣⁣First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣⁣With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣⁣If you want to be profitable and professional, sign up for the con today. Tickets are currently $209.⁣We also have a payment plan where you only need to pay 50% now. ⁣⁣Go to www.thelashconference.com to sign up today!GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]

Over the next 4 weeks on our podcast, we want to give you a preview of what is in store for you if you attend The Virtual LashConference this November. We plan to release at least 2 episodes each week leading up to LashCon 2020 with some of the best talks from last year's LashCon. You will not be disappointed. Each presentation we're releasing will have a lot of great tips you can implement into your business right now. Our hope is you'll learn a lot over these next 4 weeks and if you aren't already signed up for LashCon, you'll sign up before November 15, 2020 when the con starts. Today's talk is the opening presentation that we did called "It's Okay to Steal from Other Businesses". It's a fun and quick talk where we encourage lash artists to find inspiration from other businesses outside our industry. We talk about a "rocket" handout and if you want to get that handout please go join our private "LashCast" Facebook group. Just ask to get in, and we'll accept you. Once you're in you can go to the "forms" tab and download this tool we talk about that will help you get projects done. We'll be releasing another episode in the next 2 days that will feature one of our keynote speakers from LashCon. ANNOUNCEMENTS:THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣⁣First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣⁣With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣⁣If you want to be profitable and professional, sign up for the con today. Tickets are currently $209.⁣We also have a payment plan where you only need to pay 50% now. ⁣⁣Go to www.thelashconference.com to sign up today!GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @[email protected]: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: [email protected]