Thanks in large part to top seller Bad Bunny, Latin music saw
explosive growth in 2022, exceeding $1 billion in U.S. revenues for
the first time, and up nearly 25% from 2021. Amazon Music is on a
similar path as it relates to Latin music and its many subgenres.
Leading the charge: Rocío Guerrero, a veteran of Spotify and Warner
Music Group whose role as Amazon’s Global Head of Latin Music runs
across multiple digital and physical offerings at the retail giant.

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