The coronavirus pandemic has slammed the brakes on many brands' marketing calendars, product roll outs, and expansion plans. But at least one brand is going full-steam ahead on its plans to franchise.
Mici Handcrafted Italian is a six-unit fast casual based in Denver that has built a loyal following with premium Italian dishes. The company brought on Smashburger and Lettuce Entertain You veteran Elliot Schiffer as CEO in 2017 in an effort to take Mici to the next level, including with a franchise program. Those franchise plans are now coming to fruition—even in the middle of the COVID-19 pandemic.
Schiffer joins the podcast to discuss how Mici has adapted to the challenges posed by the pandemic, and why he thinks it's the perfect time for the fast casual to jump into franchising.

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