On this episode, Jake and Gino talk with Paul Smith. He is one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, and the author of three Amazon #1 best-sellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell.

Over the last decade, storytelling has become one of the most rapidly growing tools used by business managers and executives. Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change. Check out this great conversation!

Key Moments: 00:00 Introduction 00:45 Paul's background 01:20 How he got fascinated with the concept of story-telling 02:05 The power of storytelling to make a meaningful difference in your business or your life 06:16 How does it help in decision-making 12:00 How to craft a story and lead with inspiration 18:40 Short-form social media content vs. storytelling 22:55 Emotions define a story 27:30 How Paul mastered the art of storytelling 30:40 Stories no one wants to listen to 31:50 Top tips for real estate entrepreneurs to tell their stories 35:20 Wrap-up

Check out Paul’s website: https://leadwithastory.com/

Don't miss out on this opportunity to learn the art of storytelling and branding.

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#storytelling #brandingtips #storytellingideas #entrepreneurtips #businesstips

The contents of this video are for informational and educational purposes only. They should not be considered investment, financial, legal or tax advice. Jake and Gino are not licensed in the insurance or securities industries and is not in the business of selling, soliciting or negotiating the sale of any insurance contract, security or other investment vehicle.

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We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/