Joining us for this episode are Josh and Michelle Fuller, fourth-generation leaders of the 111-year-old Fuller’s Collision Center. In a time when consolidation is reshaping the industry, the Fullers have doubled down on what makes their business strong—clarity of vision, marketing with purpose, and strategic planning through the lens of long-term value creation.

We’ll talk about how they’ve built and maintained a powerful family business, how they think about specialization and branding, and how they’re using tools like ADAS and exit planning strategy to set the stage for future growth.

Let’s get into it.