On this episode of the Beauty Business Strategies Podcast, we're joined by Carol Augusto, the executive producer and "dream builder" behind the celebrated beauty industry conference, Serious Business.

We'll dive into the inner workings of running a successful conference, the leadership skills required to make it happen, and the teamwork, empathy, and trust necessary to make it truly unforgettable. 

Carol will also share the thought process behind ensuring events are more than just an experience and offering attendees the tools to apply the lessons they've learned in their businesses.

00:15 - Introduction
01:08 - Meet Carol
02:05 - A crash course on Serious Business
04:08 - Expose, evoke, evolve: what makes a great conference
07:49 - Challenges and weaving it all together
10:40 - Trust and knowing your team’s strengths
12:00 - “The best part!”
14:28 - Carol’s must-read list
18:20 - Sit in the seat of the audience
21:12 - True perspective through empathy
23:47 - Sit in the seat of the audience - even in the back row!
25:30 - The perks of being a “dream builder”
28:11 - It’s the message that counts
30:56 - Building connections
33:01 - Getting results
38:39 - Here’s the take-home
40:14 - Closing comments

Watch the video version of this episode: https://youtu.be/vcP9ECOzEnQ

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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.