• Paul argued that mail would never go away
• Ben wanted to have a physical newsletter, and now he does
• Send Free was a free autoresponder back in the day
• They put you on a list called the “Send Free Roundtable.”
• It was great for newbies
• Ben dabbled in MLM
• Gary Halbert wrote a letter called “Why network marketing sucks”
• Ben sent a cold offer to the roundtable list to write for free but get 5% of their sales…he didn’t get paid, but he learned and had work product to show to land new customers
• Now you have access to traffic and leads via social media and you can drive traffic
• Be your own customer first
• Find a market and find an offer to sell yourself first, then you won’t be needy so you’ll land bigger deals, easier

• To get started, start asking for referrals
• Dan Kennedy calls them “upstream leads” when word-of-mouth finds you
• “I’m reassuringly expensive.”
• “Close first, then present.”
• Money makes life easier
• He started with a cheaper, more generic newsletter at first
• He launched with three issues and people bought
• In 2011, $97/mo was “expensive” for a newsletter
• Each issue is 15-20 pages at least or more
• Once he has enough issues on a similar topic, he’ll compile them into a book
• Writes three months in advance…all evergreen
• As you look at the same content when you’re older, you see it in a new light
• He has no real competition…no nemesis…he’s solid
• He says now is the worst time to sell anything in print due to inflation
• He won’t mail to some countries due to fees
• FedEx is a pain
• It’s a crapshoot to mail internationally with the USPS
• Berserker Mail
• Social Lair
• Backstory (on screenwriters)
• Reads a lot of biographies
• Likes Arnold’s new book
• Not a big self-help guy
• Stallone’s book was good, too
• “Conquistador” about Cortez on how he bluffed
• The FDR biography was good…saw how he dealt with trolls
• It’s good to have competitors

Connect With Ben Settle

• Guest Site: https://bensettle.com/
• Guest Site: https://berserkermail.com/
• Guest YouTube: https://www.youtube.com/@berserkermail 
• Guest Twitter: https://x.com/BerserkerMail
• Guest Twitter: https://x.com/elBenb0
• Guest Podcast: https://berserkermail.com/podcast

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