Despite growing up farming, Jenny Marks didn’t think she could make a living at it. So she worked in agriculture supporting other farmers, where she learned more about the business of farming; that led her to start her own Trademarks Flower Farm in New York State. Now, in addition to her own farm, she teaches the business of flower farming to other growers with her business Trademark Farmer. She’s doing a free masterclass the first week of January, for more info go to her website trademarkfarmer.com.

In this interview with host and fellow flower farmer Rebecca Kutzer-Rice, Jenny discusses the importance of focusing on a few key crops, and the strategies she employs to maximize efficiency and profitability. Jenny also delves into the structure of her flower CSA, the significance of partnerships with local businesses, and her approach to dahlia tuber sales. Jenny also goes into the business aspects of flower farming, including budgeting and marketing strategies, while offering advice on how to succeed in the industry.

 

Connect With Guest:

Website: https://www.trademarksflowers.com

Instagram: @trademarkfarmer

Free article mentioned in interview: Managing gray mold in cut flowers

 

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